Brand Executive

Our client is is one of the trusted alcohol distributors in **Singapore**.

They are looking for experienced **Brand Executive** who can conceptualize, manage and execute plans to build and elevate the brands and drive the company’s business objectives.

**Responsibilities**
- Conceptualize, manage and execute plans to build and elevate the brands and drive the company’s business objectives.
- Assist the Marketing Manager and internal departments to implement, and manage marketing plans from conceptualization to execution including brand positioning, market intelligence, pricing, promotion and advertising opportunities, product value propositions, content creation and launch execution of new products.
- Work with ATL, Media, Digital and Public Relation agencies, external media partners and suppliers to drive smooth integration and execution of plans to meet campaigns’ objectives and deliverables.
- Manage day-to-day activities associated to all marketing efforts, including project management, creative development, cross-functional implementation, new product development, campaign and budget tracking and reporting as necessary as related to brand development and performance.
- Regular tasting for the alcohol for the Brand Executive position.
**Job Descriptions**
- To Strategize Brand direction and Sales program positioning.
- To conduct on the ground implementation of the brand to move volume and build brand presence.
- To play a managerial role in the production process for all offline marketing materials, technical specifications and Brand development timelines.
- To strike a balance in ensuring all branding and key information strategies are in line with overall business strategy.
- To work closely with Marketing team, Sales Team, Procurement Team & Warehouse team for management of products.
- To play an analytical role where he/she conducts research and analysis, translating into
- communication documents and reports, which are distributed to internal key stakeholders.
- To conduct regular and consistent research, and keeping brand department informed of best practices and the latest trends in market for B2C sector.
- Recommending strategies to Sales Team to position the brand for growth.
- To analyse brands of competitors, consumer trends and buying behaviours in B2B sector.
- Working with Marketing team on designing and supervising content such as press releases, artwork, print and digital media.
- To work with Marketing manager in discussion with appointed advertising agencies to manage the brand’s marketing campaigns.
- Monitoring the performance of a brand through key performance indicators (KPI) such as outlet implementation.
- To achieve Brand profit targets, timelines and budgets.
- To organise product training, product launches and promotional events.
- To maintain contact with Brand Principals / key distributors to get critical input on how product implementation can be improved.
- To develop and give Product presentations to prospective clients and Internal Sales team.
**Requirement**
- Minimum 3 years relevant experience in marketing /branding, with a focus on brand messaging and strategy.
- Minimum bachelor's degree in marketing, business or in a related field.
- Hands on and able to work with minimum supervision.
- Strong sense of business ownership and capacity to take initiatives.
- Pleasant personality and a good team player.
- Good interpersonal and communication skills.
- Able to do regular tasting for the alcohol.
Valerie Song Lixuan

EA Registration No R1106569
Lic 085436C

**Job Types**: Full-time, Permanent

**Salary**: $2,000.00 - $3,000.00 per month

Schedule:

- Monday to Friday

**Education**:

- Bachelor's or equivalent (preferred)
**Experience**:

- brand executive: 3 years (preferred)