Social Media Specialist
6 days ago
COMPANY DESCRIPTION
Established since 1987, ECON Healthcare Group celebrates more than 35 years of commitment to quality healthcare and eldercare services this year. As a regional provider for integrated healthcare services in Singapore, Malaysia and China, the Group incorporates a chain of medicare centres and nursing homes, hospital services, a careskill training centre, a chain of senior services centres, home care services, physiotherapy services and traditional Chinese medicine services. The Group also provides consultancy for the development and management of retirement living communities.
DESIGNATION : Social Media Specialist
RESPONSIBILITIES
**Key Responsibilities**:
- **Social Media Management**:
- Oversee and manage company social media platforms such as Facebook, Instagram, LinkedIn, and others.
- Plan, schedule, and post content to engage the target audience and enhance brand visibility.
- **Content Creation**:
- Develop and curate high-quality text, image, and video content tailored to our audience.
- Work with the design and marketing teams to produce engaging campaigns.
- **Video Editing**:
- Edit videos for social media using tools like CapCut, Final Cut Pro, or Adobe Premiere Pro.
- Ensure all video content aligns with brand guidelines and appeals to the target audience.
- **Community Engagement**:
- Interact with followers by responding to comments, messages, and inquiries in a timely and professional manner.
- Foster a strong online community through meaningful conversations and engagement strategies.
- **Analytics & Reporting**:
- Monitor social media metrics such as engagement, reach, and follower growth.
- Prepare reports and use data insights to optimise strategies and content performance.
- **Travel Requirement**:
- Be willing to travel for events, on-site shoots, or client meetings as needed.
**Requirements**:
- Diploma or higher in Marketing, Communications, Media Studies, or a related field.
- Proficiency in video editing software such as CapCut, Final Cut Pro, or Adobe Premiere Pro.
- Basic understanding of social media platforms and their respective audiences.
- Creative thinking and strong written and verbal communication skills.
- Ability to multitask and prioritise in a dynamic environment.
- Previous experience (internship or freelance) in social media management is a bonus but not mandatory.
- Open to occasional travel
QUALIFICATIONS
Diploma/ Bachelor's Degree
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