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Search Ad Analytics Manager

3 weeks ago

Singapore Good Job Creations Pte Ltd Full time

Paid search analysis:

- Paid search AD performance analysis with attribution framework (Bidding/ Keyword / AD copy, etc)
- By using Google AdWords, Campaign Manager, Search 360
- Paid search AD optimization with attribution framework (Budget / Targeting / Creative)

Web analytics linking to Search:

- Consumer journey profiling based on search pattern and connected on-site behaviors
- By using Google AdWords + Google Analytics (GA 360) and utilize the web visitor segment and re-marketing

SEO analysis & audit:

- SEO performance analysis with site audit to identify action items on our South East Asia Client’s Websites
- By using SEO tools like Google Search Console, Keyword Planner, 3rd party solution (SEM Rush, TrueRanker, etc.)

Search consulting:

- SEO & Paid Search strategy consulting towards our South East Asia Client’s Websites

Any other ad-hoc duties as assigned

**Requirements**:

- At least 3 years of Paid Search operation with Analytics & Budget handling
- (Google Paid Search Platform : Google AdWords, Campaign Manager, Search 360, etc.)
- (Analytics tools : Google Search Console, Keyword planner, 3rd party solution (like SEM Rush)
- Search consumer journey analysis knowledge by Search and other Ads of Google to GA360
- Proficient in Microsoft Excel and Microsoft PowerPoint

Lim Shen Chee (Reg No. R1660557)
EA License No. 07C5771

Schedule:

- Monday to Friday