Google Ad Manager
6 days ago
At Cheil, we are passionate about **ideas that move.**
We believe that the right idea will move seamlessly across channels: from online to offline, above the line to below the line, in-store to out-of-home. It will move brands, move products and most importantly, move people. The right idea will move everything forward.
Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 6,800 employees globally in more than 53 offices in 44 countries.
**Search Ad Analytics Manager
**Responsibilities:
(Essential) Paid search analysis
- Paid search AD performance analysis with attribution framework (Bidding/ Keyword / AD copy, etc)
- By using Google AdWords, Campaign Manager, Search 360
- Paid search AD optimization with attribution framework (Budget / Targeting / Creative)
(Essential) Web analytics linking to Search
- Consumer journey profiling based on search pattern and connected on-site behaviors
- By using Google AdWords + Google Analytics (GA 360) and utilize the web visitor segment and re-marketing
(Essential) SEO analysis & audit
- SEO performance analysis with site audit to identify action items on our South East Asia Client’s Websites
- By using SEO tools like Google Search Console, Keyword Planner, 3rd party solution (SEM Rush, TrueRanker, etc.)
(Essential) Search consulting
- SEO & Paid Search strategy consulting towards our South East Asia Client’s Websites
**Requirements:
(Essential)
- Minimum 3 years of Paid Search operation with Analytics & Budget handling
(Google Paid Search Platform: Google AdWords, Campaign Manager, Search 360, etc.)
- (Analytics tools: Google Search Console, Keyword planner, 3rd party solution (like SEM Rush)
- Search consumer journey analysis knowledge by Search and other Ads of Google to GA360
- Self-motivated, persistent, hardworking, committed, creative, and organized team player
- Effective communication (verbal and written); Good command of the English language
- Proficient in Microsoft Excel and Microsoft PowerPoint
(Good to Have)
- 4 years Hands on experience of SEO analysis, audit & on-site optimization action
(Execution tools: CMS tools of onsite optimization like Adobe Experience Manager)
- Query-based analytics skills by using SQL or Python (automation of query) based on Google Big Query
(Google Big Query, Google Data Studio)
Google Ad Platform analysis
- Google Display AD & YouTube performance analysis with attribution framework (Budget, Targeting, Creative)
- By using Google AdWords (GDN, YouTube), Double Click Manager, DV360, Campaign Manager - On-site revision by using CMS like Adobe Experience Manager (Meta/H1/Image Tag, Schema markup, etc.)
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