Sofitel Singapore City Centre

3 days ago


Singapore SOFITEL Full time

**Marketing Manager**
- Responsible for increasing revenue and also enhancing and maximizing the profile of the Hotel through traditional media, digital marketing, database management, web site content management, partnering with/linking to key partner web sites, Public Relations and promotional partnerships. Responsible for increasing revenue and also enhancing and maximizing the profile of the Hotel through traditional media, digital marketing, database management, web site content management, partnering with/linking to key partner web sites, Public Relations and promotional partnerships.

**What is in it for you**:

- Employee benefit card offering discounted rates in Accor worldwide
- Learning programs through our Academies and the opportunity to earn qualifications while you work
- Opportunity to develop your talent and grow within your property and across the world
- Ability to make a difference in the local community through our Corporate Social Responsibility activities, like Planet 21

**What you will be doing**:

- Assist with the preparation and implementation of the annual Sales and Marketing plan, focusing on Marketing, Promotions, PR and E-Commerce.
- Develop and maintain the various media/PR databases of the hotel and communicate regularly regarding promotions and events.
- Actively solicit opportunities with media partners with similar target audiences to develop mutually beneficial promotional opportunities aimed at expanding our exposure to new markets in non-competitive or exclusive media environments
- In accordance with the budget, manage all paid media expenditure from creative to production to appearance and post-campaign assessment dealing with AccorHotels preferred suppliers.
- Keep up to date with new initiatives in the communications sphere and implement where appropriate.
- Manage PR, Communications and Marketing activities within the business units.
- Liaise with the Sofitel and AccorHotels marketing team, senior management, corporate and suppliers as required.
- Conduct campaign briefings to senior management and team members.
- Manage and update property digital media.
- Provide statistics and revenue results.
- Update all other websites including the hotel’s as well as all third party websites for content and imagery.
- Keep updated all hotel collaterals, imagery and arrange image library or create photography where appropriate
- Produce sales tools for the sales team with regard to online and offline executions.
- Draft copy/content for the regular press releases, promotions and paid media to each of the constituencies.
- Liaise with key departments to ensure all promotional opportunities are distributed effectively.
- Liaise with Sofitel and AccorHotels Corporate to ensure that corporate advertising and promotional standards are implemented and maintained.
- Liaise with key potential partners to develop joint promotional initiatives.
- Monitor competitor promotional activities and advertising.
- Ensure correct procedures maintained in relation to expenditure approvals and budget monitoring.
- Prepare inception marketing and promotional materials, brochures etc in accordance with Sofitel brand standards.
- Proofread all property literature prior to production.
- Keep up-to-date the current promotional and campaign listing.
- Brief and manage relations with advertising and promotional suppliers.
- Preparation of monthly and quarterly reports.
- Any other reasonable request within your range of competence as required by your Supervisor or Management.

**Your experience and skills include**:

- Minimum 3 years experience in a similar role, preferably including 5 star experience
- Demonstrated marketing and public relations experience.
- Projects professional image at all times through personal presentation/ interpersonal skills.
- Desire and ability to train and develop staff
- Maintains awareness of industry trends in service, product and presentation
- Initiates contacts and establishes rapport easily
- Asserts point of view directly yet tactfully
- Organises time and work efficiently
- Excellent numeracy, verbal and written communication skills
- Has the ability and willingness to undertake further development
- Appreciates and maintains an effective outlet for stress
- Willingness to work weekends and public holidays as required to meet demands of the role.
- Has the aptitude and willingness to undertake further development with Sofitel.

**Your team and working environment**:
In alignment, with Sofitel's passion for luxurious hospitality, we strive to build a team of dedicated individuals with expertise to create an unforgettable experience for our guests.

**Our commitment to Diversity & Inclusion**:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

**Why work for Accor?**
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to gro


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