Ecommerce Senior Specialist

2 weeks ago

Singapore NESTLE SINGAPORE PTE LTD Full time

**A day in the life of...**
- Responsible to deliver relevant and consistent best in class customer journeys across Nespresso D2C online touchpoints (website and mobile app)
- Define, plan and coordinate the overall eMerchandising plans including A/B testing and personalisation based on the campaign plans and commercial initiatives. Ensure a consistent, contextual & relevant onsite journey across all platforms with focus on customer journey optimisation, personalisation and CRM segmentation.
- Project management of new features and services deployment (such as new website launch), working with different channels and departments to ensure timely and successful launch.
- Develop content strategy to communicate on our products and brand
- Coordinate the planning and integration of all customer journeys, product launches and campaigns into the content management system (copy, visuals, banners).
- Oversee digital asset management, ensuring they are inline with the Nespresso brand identity.
- Support the eCommerce manager to analyse and monitor sales performance vs targets, onsite traffic, customer satisfaction and provide insights and recommendations to improve sales, onsite experience and optimise traffic engagement
- Act as the eCommerce representative in all projects definition and planning initiatives to ensure the consistency of all experiences delivered on digital boutiques.
- Ensure full alignment and effective activity planning with the identified eCommerce stakeholders in all relevant teams from CRC, supply chain to marketing.
- Manage and coordinate the eCommerce projects portfolio, ensure proper project management from pre-alignment with HQ counterparts, local set-up, test, final publishing and post-mortem analysis.

**What will make you successful**
- Bachelors’ Degree in a relevant field
- 3-5 years’ experience in managing eCommerce platforms (eMerchandising, A/B testing, Personalisation, online customer journeys & Content Management Systems)
- Experience in SEO strategy and optimization
- Experience in Web Analytics
- Experience in working with CRM to define customer focused online experiences
- Experience in developing content strategy and copywriting
- Knowledge in HTML, CSS, Javascript, experience across multiple CMS & photoshop tools
- Webmastering experience a strong plus
- Project Management (PM Certification a plus) and strong commercial acumen
- Excellent written and verbal communication skills
- Excellent internal and external stakeholder management skills

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