Social Media Campaign Manager

**About Sleek**:
Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.

We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate 3 business segments:

- **Corporate Secretary**: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations
- **Accounting & Bookkeeping**: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service
- **FinTech payments**: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses

Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 450 staff with an intact startup mindset.

We have achieved >70% compound annual growth in Revenue over the last 5 years and as a result have been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Singapore.

**About the Role**:
We are looking for a hands-on Social Media Campaign Marketing Manager that is excited about the below Mission and Outcomes over the next 6-12 months. This is an exciting opportunity for a junior campaign manager to help build and execute our social media campaign management processes from scratch.

**Mission**: The Social Media Campaign Manager will own the regional execution and scaling of Facebook lead generation campaigns in English and Traditional Chinese across Hong Kong, Singapore, Australia, and the UK. This role is key to establishing Facebook as a high-performing acquisition channel—through the development of ad copy, creative direction, and data-driven optimization to build the right playbooks across markets.

**Outcomes**:

- Launch and scale Facebook campaigns starting with Hong Kong, then expanding to Singapore, Australia, and the UK—delivering profitable revenue at target ROAS through effective copywriting, audience selection, and optimization.
- Build and manage a creative testing process that improves performance over time by identifying what resonates in each market and language, with clear rationale for ongoing creative direction.
- Evaluate lead quality in HubSpot and partner with Sales to identify actions plans that improve conversion rates, and make ongoing adjustments to targeting, messaging, and campaign setup.
- Continuously test and optimize campaign setup, including bidding strategies, ad types, creative grouping within Ad Sets, and audience structures to maximize efficiency and scale.
- Provide structured performance reporting with actionable insights delivered daily, weekly, and monthly to guide decisions on budget, creative, and targeting.

To do this, you will have a minimum of 1 year experience as a Meta campaign manager, ideally in a B2B environment, with hands-on experience with Google Ads with large budgets. You can be located anywhere, but must be a native speaker and writer of Traditional Chinese.

**Requirements**:

- Minimum 1 year of hands-on experience managing Facebook/Meta lead generation campaigns, ideally in a B2B environment
- Native speaker and writer of Traditional Chinese
- Experience creating ad copy and providing creative direction across multiple markets
- Proven ability to run structured creative testing and optimise campaigns based on performance data
- Familiarity with HubSpot and ability to evaluate lead quality and collaborate with Sales on conversion improvements

**About the interview process**:
It might seem like a lot - but fear not - we come prepared We anticipate the process to last no more than 3 weeks from start to finish depending on your availability.

Whether the interviews are held over video call or in person will depend on your location and the role.

Introductory call

Career deep dive
- A ~60 minute chat with the Hiring Manager
- We’ll discuss your last couple of roles to understand your experience in more detail
- In addition, we’ll be trying to gauge your where your strengths lie

Behavioural fit assessment
- A ~60 minute chat, usually with a member of HR or the leadership team
- We’ll dive into some recent work situations to understand how you think and work

Reference interviews
- We’ll have 2-3 short phone or video calls with references that you provide to us
- So as to not delay your offer, we may ask your permission to have these calls earlier on in the interview process

Requirement for background screening

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