Senior Content Manager

24 hours ago

Harbourfront Avenue, Singapore The Coca-Cola Company Full time

A 12-month contract is available as **Senior Content Manager** for Sparkling Flavours, location flexible within Southeast Asia, Australia or New Zealand.

The Senior Content Manager will** focus primarily on developing the creative strategy for the brands in our Sparkling Flavours portfolio comprising Sprite, Fanta, Thums Up and others.**

He/she will:

- Responsible for the creation and delivery of high-quality strategy, idea, concepts and final creative material for the Sparkling Flavs Creative Content plan.
- Responsible for the progress of Sparkling Flavs Creative Content plan through the relevant stages and gates of Marketing Factory, partnering with the relevant OU marketing team members in the preparation of the final recommendations presented for decision at each gate.
- Work with key stakeholders to create IMX briefs and lead agency briefings
- Manage the development of the storytelling of the brand, ensure consistency through various forms of content amplified at multiple connection points
- Manage the development of exciting Core Creative Ideas for Regional Brands (as Lead OU) and local brands, anchored on consumer insight
- Communicate strategy and the ‘job to be done’ in a clear and compelling way which therefore results in great creative work
- Strong collaboration and ‘networking’ across OUs and marketing sub-functions to ensure that market and stakeholder feedback/needs are considered. The Senior Content Manager will consider and then make recommendations on how to manage feedback, then clearly synthesise and communicate to agency partners and markets.
- Good understanding of current and future business needs so that creative work can be developed to help achieve commercial outcomes.

**Experience Required**
- Minimum 7 years’ experience working within marketing, advertising, brand communications, or strategy roles
- Proven ability to effectively lead the execution of large, multi-touch point and/or multi market IMX programs
- Great interpersonal skills to manage internal and external relationships
- Ability to manage complex timelines and multiple stakeholders including agency partners
- Ability to manage DME resources for maximum efficiencies and return on investment

**Skills**:
Media Planning; Leadership; Creative Development; Marketing Objectives; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Competitive Market Analysis; Brand Positioning; Social Media Strategies; Problem Solving; Brand Architecture; Channel Management; Team Management
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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