Branding & Online Media Executive

7 days ago

Singapore 9 KOI MARKETING PTE LTD Full time

**Highlight**
- Competitive Salary Package (Salary S$4,000/ total package up to S$6,000)
- Career Progression
- Positive working environment
- Employee Welfare, Benefits & Staff Discount

**Responsibilities**

**Branding**
- Manage online branding and communication campaigns.
- Use of data analytics tools to monitor and evaluate outcomes of online campaigns and engagement.
- Work with Graphic Design Team to create visual concepts and develop design layout for marketing collaterals.
- Involved in video production projects including schedules, storyboards, resources, talents, logístical needs and editing.
- Provide counsel to departments on branding elements, communication, and public messaging so as to uphold the brand image of the organization.

**Public Communications**
- Build online communities to raise awareness and profile of our brand through user engagement on social media platforms.
- Webmaster with responsibility for ensuring mobile responsiveness and usability of corporate website as well as online content creation and curation.
- Work with Graphic Design Team to develop communication materials to support engagement with consumers.
- Support in the execution of company-wide and engagement events.
- Provide support in handling crisis communications online.

**Secondary Responsibilities**
- Support in monitoring online and social media coverage and collate clippings of online media articles relevant to the Company.
- Provide secretariat support for department meetings.

**Requirement**
- Degree in Communications, Marketing or any other relevant fields.
- At least two years of working experience in marketing communications or fields related to digital marketing.
- Understanding of brand and marketing mix and experienced in event management.
- Basic knowledge of Sharepoint, JavaScript, HTML source code for page editing and setting and content management system (CMS) preferred.
- Understanding of responsive web design and web development is a plus.
- Proficiency in graphic design and usage of design programmes including Canva, Photoshop, InDesign and Illustrator, for content creation and simple artwork, will be highly advantageous.
- Knowledge of Google Analytics for social and website traffic performance report will be useful.
- Proven track record in developing and implementing successful online branding campaigns independently.
- Ability to manage projects in an effective and efficient manner.
- Excellent communication and presentation skills.
- Resourceful and committed team player who is able to multi-task when working under pressure and against tight timelines

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