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Media Marketing Executive

2 weeks ago

Singapore CHUAN HENG IMPORT & EXPORT PTE LTD Full time

Plan, develop, and produce high-quality video content for TikTok that aligns with the target audience and brand objectives.
- Develop and execute marketing campaigns, including company branding, online content strategy, social media campaigns, and TikTok-specific strategies.
- Create innovative and engaging content ideas that drive increased leads and enquiries through executed marketing strategies.
- Utilize TikTok's features, trends, and challenges to create captivating content that resonates with the audience.
- Write compelling copy for online and social media content, including articles, blog posts, marketing messages, and captions for TikTok videos.
- Manage and optimize social media accounts, including TikTok, Instagram, YouTube, Twitter, etc.
- Ensure consistent messaging across platforms and maintain a cohesive online presence.
- Promote TikTok content on other social media platforms to expand reach and attract more followers.
- Utilize different platforms to cross-promote content and drive traffic to TikTok, maximizing exposure and engagement.
- Implement strategies to grow followers, increase engagement, and drive traffic from other platforms to TikTok.
- Plan and execute video production for TikTok, including brainstorming ideas, scripting, shooting, and editing videos to create high-quality and shareable content.
- Stay updated on the latest video editing techniques, effects, and trends to produce visually appealing and engaging videos.
- Continuously review and manage the company website and all digital assets, ensuring they are up-to-date, user-friendly, and optimized for SEO.
- Collaborate with the web development team to ensure a seamless user experience and consistent branding.
- Monitor and analyze the performance of TikTok content and other marketing efforts using analytics tools.
- Utilize insights to optimize content strategy, identify trends, and make data-driven decisions to improve engagement, reach, and conversion rates.
- Seek out collaboration opportunities with other TikTok creators, influencers, and brands to expand reach and engagement.
- Collaborate with internal teams, including marketing, business development, and sales, to develop strategic and tactical content that aligns with business goals.
- Establish and develop the brand vision and creative management system, ensuring brand guidelines are followed in all marketing efforts.
- Formulate brand creative design standards based on brand culture, concept, personality, positioning, and target audience.
- Provide support to the sales team by leveraging brand knowledge, content, and marketing strategies to drive sales and business growth.

**Education & Certification**
- Min degree in business, marketing, multimedia-related or equivalent

**Knowledge & Experience**

**Personal Attributes**
- Creative with the ability to persuade through copywriting
- Proactive and task-driven with a positive attitude
- Independent and hands-on
- Excellent written and verbal communication skills
- Excellent analytical and problem-solving skills
- Results-oriented