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Publicity and Publications Officer
3 weeks ago
**DYSLEXIA ASSOCIATION OF SINGAPORE**
**ORGANISATION PROFILE**
Join a rapidly growing organisation that has over 300 full-time and flexi-scheme employees,
operates from 12 centres and 6 other on-site locations in Singapore
The Dyslexia Association of Singapore (DAS) provides a continuum of services for children with
dyslexia, their parents, mainstream teachers, and other professionals in the field of dyslexia in
Singapore.***
**JOB DESCRIPTION**
Position Publicity and Publications Officer
Division/Branch DAS Corporate Services/ Publicity and Publications
**RESPONSIBILITIES
**Responsibilities**
Under the direction of the Manager of Publicity and Publications, the Publicity and Publications
Officer is responsible for:
Developing, establishing, and maintaining marketing strategies to promote the mission
and vision, services and products of DAS and its subsidiaries. (DAS Family)
Maintaining professional internal and external relationships that meet company core
values and proactively establish and maintain effective working team relationships within
the DAS Family.
**Duties**
Duties include but are not limited to:
**_Publicity_**
Conceptualise, design, and create marketing materials both digitally and in print
Develop and maintain websites, social media, and other online activities
Assist with the planning, coordination, and execution of DAS Family events
Track and analyse “Return of Investment” (ROI) on publicity initiatives
Create original video content for the promotion of DAS activities and services, with the
ability to perform simple video editing
**_Publications_**
Write, edit, and proofread original content for DAS Publications
Prepare, design, and create resources for printing (e.g., DAS Learning Resources,
Brochures)
Create, design, and develop items for events (e.g., banners, posters, gifts etc.)
**_Digital Marketing and Social Media:_**
Lead and manage social media campaigns across various platforms, ensuring alignment
with overall marketing goals.**__**
Develop, implement, and optimise digital marketing strategies, including SEO, SEM,
Analyse and report on digital marketing performance using analytics tools, providing
insights and recommendations to improve ROI and engagement.
Monitor and manage website content to ensure it is optimised for search engines and
provides a user-friendly experience.**__**
Create and manage content calendars for digital platforms, ensuring consistent and
engaging messaging.**_
- **
**_Administration _**
- Manage documentation related to Publicity and Publications activities
- Obtain competitive quotes for the purchase of items or services for DAS Family
- Update all work activities quarterly for the DAS Management Report.
- Maintain work request system and produce statistics and analytics
**COMPETENCIES
**Personal Competencies: **
Interpersonal skills
Attention to detail
Strong communication and writing
skills
Creativity and innovation
Accountability
Ability to work well in a team
Multi-task for multiple customers
**Technical Competencies: **
Microsoft Office Professional** **
Adobe Creative Suite
Photoshop/Illustrator/Premiere PRO
Wordpress web content management
Analytics tools (Google analytics,
Meta Business Suite)
**REQUIREMENTS
**Education**:
Degree
(desirable in marketing, mass
communications, media or
design)
Diploma
(desirable in design/ visual
communication/ media
**Experience: **
direct relevant
experience are
welcomed to apply
**Other Skills & Knowledge: **
Ability to multi-task and adapt
to changing work environment** **
Ability to work with tight
deadlines
Organised, hardworking,
committed and a team player***
**SALARY AND BENEFITS
**Starting salary will be commensurate with qualifications and experience.
Staff will be entitled to medical benefits while on probation. The DAS also awards training
incentives to deserving staff.
**APPLICATION DETAILS
1. **DAS Employment Application Form**, duly completed
- (This form can be downloaded from the Careers page on our website _
**2. Resume**:
- (Applications without a resume may not be considered)_**
3. Provide relevant portfolios of previous design/creative work
4. Be aware, if shortlisted for interview, they will be expected to complete a small project
that would be representative of the work they would be undertaking in this position.
qualifications more closely match our needs at this time.