Digital Marketing

2 weeks ago

Singapore FOCUS ON THE FAMILY SINGAPORE LIMITED Full time

The incumbent supports the growth and reach of Focus on the Family Singapore by using data in an insightful and meaningful way to engage our constituents.

**Main Responsibilities**:

- Monitor trends and analyse web data to inform digital strategy and transformation
- Oversee web development projects; including managing vendors and volunteers to develop the organisation's website layout, design, content in accordance to Focus' brand and orthodoxy
- Collaborate with Corporate Communications team to execute Focus' digital strategy
- Plan and execute workflows for constituent e-newsletters, marketing projects and digital campaigns
- Stay up to date with digital marketing trends and best practices
- Undertake any other projects and activities as directed by Transformation Lead, Chief Growth, CEO and/or COO

**Pre-requisites**:

- Diploma/degree with at least 2-4 years of relevant work experience in digital content management/web authoring, digital marketing and analytics
- Creative thinker and excellent communicator with an ability to use data to inform decisions
- A good understanding of SEM and SEO best practices, optimization techniques and tools
- Experience in optimizing landing pages and user funnels
- Demonstrated project management experience
- Basic SQL and/or Hive knowledge, or the curiosity to become an expert in various data querying languages would be advantageous

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