
Online Sales Platform Analytics
2 weeks ago
**Job Purpose**
The associate will support the digital analytics function within Digital for Business. Responsibilities focuses on analytics tag implementation, consultation on personalization of user journeys and creating dashboards for users.
The associate should also be familiar with google analytics, google tag manager and visualisation tools like google data studio.
**The Job**
- Understand the online sales journey and steps, design the requirements on tracking, translate to google analytics requirements, provide testing support to the developers and web teams.
- Synchronize the analytic tags across the online sales platform
- Engage in full acceptance testing and troubleshooting of tracking issues together with developers
- Develop reports and dashboard on google analytics on website tracking on both health and performance metrics
- Partner businesses to analyze data from various dimensions to uncover opportunities/wastage
- Develop dashboards to track effectiveness of marketing of the platform
- Provide the analysis of the sales platforms to BUs
- Takes accountability in considering business and regulatory compliance risks and takes appropriate steps to mitigate the risks.
- Maintains awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company.
- Highlights any potential concerns /risks and proactively shares best risk management practices.
**Our Requirements**
- At least 3 years Digital analytics implementation and reporting experience with Google Analytics, firebase and Google Optimize.
- Strong analytical skills, excellent communications skills, both written and spoken
- Experienced with planning and executing MVT and A/B testing solutions using 3rd party platform such as Google Optimize or similar platform is preferred
- Proficiency in Google Analytics and Microsoft Excel, Python or any other scripting language is a must
- Experience with digital analytics tools (Adobe Analytics, Google Analytics, etc) and tag management system (GTM, etc).
- Experience with digital analytics requirements and reporting for sales, post login and app journeys.
- Experience with HTML and Google Data studio to setup regular reporting for manager reporting
- Experience in defining analytics tracking requirements, and guiding developers through implementation of those requirements
- Experience in verifying, deploying and troubleshooting triggers and tags through GTM
- Experience in reading and analysing of various data sets to uncover opportunities/wastages
- Positive and adaptable attitude
- High level of integrity, takes accountability of work and good attitude over teamwork.
- Takes initiative to improve current state of things and adaptable to embrace new changes.
Contract length: 12 months
Pay: Up to $5,500.00 per month
**Benefits**:
- Health insurance
Schedule:
- Monday to Friday
Work Location: In person
- Health insurance
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