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1 week ago
**Job description**:
1. Responsible for the daily maintenance and management of overseas official social media and communities, coordinate with the pace of product promotion, formulate communication strategies and activity plans, implement relevant arrangements, and track data performance and public opinion;
2. Understand the characteristics of overseas social media platforms, aiming at the daily operation of existing accounts, can output improvement suggestions in a targeted manner, and continuously optimize the output content;
3. According to brand characteristics or communication needs, output talking points for overseas KOLs, plan KOL activities, maximize strengths and avoid weaknesses;
4. Collect relevant industry materials and latest information, collect and grasp hot events of competing products, refine hot spots, and formulate corresponding communication response plans;
**Job Requirements**:
1. Bachelor degree or above, 3-5 years of overseas social media work experience, a systematic methodology for social media operations, overseas project background or Fintech project experience is preferred;
2. English can be used as a working language, excellent English copywriting ability or relevant experience in news communication, and able to independently write communication manuscripts;
3. Sensitive to social media hotspots, full of creativity and enthusiasm, and those with short video creation experience are preferred;
4. Excellent understanding ability, learning ability and adaptability and teamwork spirit.
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