Assistant Marketing Manager

1 week ago


Kallang, Singapore ViewQwest Pte Ltd Full time

ViewQwest is one of the fastest growing and dynamic brands in Singapore and Malaysia’s telecommunications industry. We strive to always be better by delivering consistent and outstanding service to our customers. Not only do we believe in our products and services, we are also passionate and proud of the work that we do.

Be part of the team that bring _**#BetterBroadband **_t_o everyone _**Be Better, Join the Fastest**_

We are looking for a dynamic individual to join ViewQwest, a home grown Internet Service Provider that is driven by technical innovation and our commitment to excellent customer service. We’re at the forefront of technological innovation, with our network and infrastructure built entirely on next generation connectivity. We’re constantly innovating to deliver customer-centric solutions to connect the world.

This role will support and assist to drive strategic programs on customer usage, retention, and loyalty for the Residential Broadband Business. This role also entails deep understanding what marketing programs and campaigns are effective to meet usage and retention targets and manage key touch points of existing customer base, in addition to supporting other marketing initiatives.

**Roles & Responsibilities**
- Leads and facilitates the development and implementation of Usage and Retention strategies across 2 business units (B2C and B2B):

- _Develop effective DTS (Direct to subscriber) plans for products and services_
- Support strategies and recommendation through business casing and financial modelling for senior management approval._
- Champions in-depth analysis of existing base segmentation to identify business drivers and drive customer life cycle management campaigns.
- Ensures implementation of superior ViewQwest brand value proposition to existing customers and facilitates the delivery of unified, consistent and accurate brand message
- Facilitates cross-functional collaboration among the following groups/teams:

- Technical /Product Team - for product / service creation_
- Retail team - for cross selling and retention_
- Digital Team - for optimization on how ViewQwest can reach out to the customers_
- Legal / Regulatory - to ensure understanding of advertising policy and procedures (fair competition rules) and for alignment and compliance with legal regulations, standards, and governance._
- Other groups/teams needed for a carrying out KPIs._
- Work closely together with internal Studio and/or agency in ideating and developing creative ideas and concepts to support marketing campaigns across channels used.
- Perform analysis on benchmarking organizations in order to adopt market best practices into organization
- Collect feedbacks from customers, relevant parties and perform analysis to ensure business and other requirements are met

**Requirements**:

- Bachelor’s Degree in Business, Marketing, IT or other related field
- At least 2 years of experience in B2B account management, sales, sales operations, or product function, in an IT or Telco company
- Exposure to broadband, connectivity, SD-WAN, SASE, cybersecurity, etc. are highly valued
- Self-motivated, target-driven, and is comfortable working as an individual or as a team
- Thrives in ambiguity, works well under pressure and offers solutions in fluid scenarios. Has the ability to adhere to established internal processes, while also being an advocate of other areas of improvements
- Meticulous with an eye for detail
- Experience in using Salesforce will be highly advantageous

**Salary**: $4,500.00 - $5,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Food provided
- Gym membership
- Health insurance
- Professional development

Schedule:

- Monday to Friday

Supplemental pay types:

- 13th month salary
- Performance bonus

Work Location: One location



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