Regional B2C Insights Specialist

2 weeks ago

Central Singapore Chevron Full time

All interested applicants, please read the
- Data Privacy Notice
- Responsibilities for this position may include but are not limited to:

- Research: Market Track
- a) Owns regional market research contract with Kantar
- b) Owns Market Track (Brand Pulse) Research- Annual planning for brand pulse research-
- Prepare annual consumer insights deck for Regional Integrated Marketing Calendar meeting (RIMC)-
- Manage quarterly regional custom questions with regional leads-
- Weekly meeting with Kantar-
- Quarterly insights reporting-
- Validate quarterly market insights report and drive for actionable insights- c) Partner with regional Lubricants PCMO (Passenger Car Motor Oil) and MCO (Motorcycle Motor Oil) test & learn consumer research via Brand Pulse
- d) Ad hoc consumer research requests
- Data & Insights
- Partner with Platforms to enable end to end data modernization to support data strategy
- I. Data Lake Foundation
- a) Partner with International Fuels & Lubricants Product Owners and D&I Data Product owners to create Data Products to support reporting, analytics and machine learning requirements
- b) Partner with Data & Insights MSP to- Setup infrastructure to ingest data from source and develop canonical mapping for Data Lake Raw/Refined/Produced/SQL DB-
- Setup aggregated data models to enable analytics & visualization at scale-
- Dev/UAT/Production Data Product testing- c) Partner with Data & Insights MSP to maintain inflight Data Products. These include- Thailand and Philippines 3rd Party Loyalty-
- WincorNamos POS-
- Customer First & Image Stewardship-
- IFCS / Starcard (technical support for B2B Insights)-
- CaltexGo (Appsflyer, MBOSv1, MBOSv2, SFMC, POS & IFCS data)-
- Caltex Reward, includes support for 3rd party Loyalty data, dataflows- II. Dashboards & Analytics
- a) Partner with IFL Product Owners, Citizen Developer & Deloitte Data Engineer to develop visualizations that drive actionable insights, supporting reporting and analytical needs
- b) Partner with Citizen Developer, Deloitte Data Engineer, market insights specialists to maintain inflight dashboards- CaltexGo-
- Loyalty Regional Dashboard-
- Market Loyalty & Analytics Dashboards- III. Machine Learning
- Partner with IF&L Product Owners, D&I Insights Product Owners to advance and operationalize machine learning models to drive profitable growth
- IV. Insights Training
- a) Power BI advance. Partner with Market insights specialist to deliver dashboards for markets and advance Power BI skills of insights specialists
- b) Python - Required for machine learning support once models are in-flight
- Required Qualifications:
- Bachelor's degree in business, marketing, analytics, computer science, or related field-
- Minimum 5 years of experience-
- Experience working with and creating databases and dashboards using all relevant data to inform decisions-
- Strong problem solving, quantitative and analytical abilities-
- Strong ability to plan and manage numerous processes, people and projects simultaneously-
- Excellent communication, collaboration and delegation skills.- Relocation Options:
Relocation will not be considered within Chevron parameters.
International Considerations:

- Chevron participates in E-Verify in certain locations as required by law.

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