Community Loyalty Marketing Manager

**What we are looking for**:
We are looking for an enthusiastic manager who is experienced in running marketing campaigns and working with creative and media agencies to deploy the marketing campaigns. He/She shall lead the Customer Relationship Management (CRM) of the Marketing Department to run the Customer Loyalty Programs across our brands. Responsible for driving our Customer Loyalty agenda as well as the day-to-day management of the loyalty programme, driving best-in-class member engagement and creation of a seamless omnichannel experience.

**Responsibilities**:

- Develop, plan and execute integrated CRM marketing campaigns to grow the membership base, drive footfall and encourage spending.
- This includes end-to-end campaign management from the conceptualisation of marketing campaigns and production of communication materials to the handling of promotions and activities.
- Leverage customer data from various sources to draw insights, identify new opportunities, and design and build marketing strategies.
- Set up campaign performance matrix and conduct in-depth post-campaign analysis including assessment of overall effectiveness, key insights, findings and recommendations.
- Curate exclusive activities and deliver unique experiences to increase members' engagement and encourage repeat visits.
- Drive effective engagement with members via communication channels such as eDM, website, in-app notification and other digital touchpoints, exclusive members events, gamification and any other value-added services or new initiatives.
- Develop and pursue micro-segments or tribes and create personalised campaigns and craft messaging based on these micro-segments.
- Carry out, reiterate, refine and review marketing experiments with speed and agility for quick wins and scaling of successful trials.
- Devise marketing strategies to re-engage dormant members, reduce churn and retain active members.
- Map out customer journey plans and leverage marketing automation tools for customer lifecycle marketing.
- Collaborate and synergise with internal and external stakeholders to drive new initiatives to meet business objectives.
- Provide regular updates of programme performance to management.
- Keep track of campaigns' marketing expenses and ensure efficient use of marketing budget against KPIs.
- Keep abreast of the latest marketing trends and competitions, and recommend ways for improvement.
- Work closely with internal departments, creative/ media agencies and external vendors on the creation of marketing deliverables.
- Responsible for managing the Loyalty Marketing budget.
- Drive Strategic Initiatives which can include diverse projects such as developing and managing Research initiatives and leading their implementation across the business, developing new Customer Loyalty products, etc.
- Prepare reports for management review.
- Any other ad-hoc projects or tasks as assigned.

**Requirements**:

- A good degree in Business or Marketing with a minimum of 5 years of experience in marketing communications, loyalty marketing, digital marketing or CRM preferably in the Retail industry.
- At least 3 years of experience working with creative and media agencies in conceptualizing and running campaigns.
- Good knowledge of CRM solutions will be advantageous.
- Able to work independently and a good team player.
- Possess both a creative and analytical mind.
- Ability to manage multiple stakeholders, cross-collaborate and multitask.
- Have an eye for detail.
- Self-motivated, proactive and able to work under pressure.
- Excellent written and interpersonal skills.
- Thrive in a fast-paced and dynamic environment with various business unit stakeholders.
- Ability to navigate well in ambiguity.
- Possible strong creative thinking and problem-solving skills.
- Willingness to be hands-on and go to stores and seek improvements to the execution of campaign initiatives.

**Job Types**: Full-time, Permanent, Fresh graduate

**Salary**: From $4,800.00 per month

**Benefits**:

- Employee discount
- Health insurance
- Professional development

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus
- Yearly bonus