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Apj Marketing
2 weeks ago
APJ Marketing - HPE GreenLake for Storage Solutions Marketing Manager
This role has been designated as ‘Edge’, which means you will primarily work outside of an HPE office.
Roles & Responsibilities
**_ Job Family Definition:_**
Develop and/or deliver integrated end-customer, go-to-market programs for one or more products, services and/or solutions within the global business unit or region.
Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions. Examples: Integrity servers, digital photography ecosystem, security solutions, CarePacks. May be in global business unit or region, but must be focused on outbound (customer-facing) activities. Defines and/or manages execution of GTM marketing strategies and tactical plans. Develops/manages GTM program budgets. Aligns organizations/processes to achieve program goals. Develops and/or manages delivery of value propositions/messaging for assigned offerings. Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns. Develops and/or executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs. May drive customer and partner development/relationships specific to GTM programs. Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis. Drives continuous improvements to GTM efficiency and effectiveness.
**_ Management Level Definition:_**
**_ Responsibilities:_**
- Develop and secure approval for GTM plans and budgets.
- Direct cross-functional, cross
- organizational teams and agencies in the development and execution of GTM plans and budgets.
- Develop/own GTM scorecard/dashboard and associated metrics/goals/ benchmarks; track/report progress against them.
- Develop closed-loop post
- analysis for marketing programs and identify/execute indicated actions.
- Develop company value proposition(s), offering/ segment messaging, and manage/monitor their delivery.
- Develop/define customer segmentation strategies and customer experience plans and execute/monitor them.
- Develop/manage customer database/analytics.
- Perform marketing support activities as needed, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment.
- Assist sales with development of sales training materials.
- Partner with senior sales management on key retailer/reseller account calls/development.
**_ Education and Experience Required:_**
- BA or BS in Marketing or related field; MBA preferred.
- 10+ years marketing experience, including offering marketing, segment marketing, partner marketing, market research and customer database/ analytics.
- Agency, sales and/or channel experience.
**_ Knowledge and Skills:_**
- Acknowledged mastery of marketing principles, practices, tactics and tools.
- Highly knowledgeable on all aspects of offering, segment, partner and account-based marketing.
- Ability to manage advertising/direct marketing/ research vendors.
- In-depth understanding of the industry, offering categories and company offerings/ strategy.
- Strong project and budget management skills.
- Excellent written/oral communications.
- Strong analytical skills.
- Excellent interpersonal skills.
- Ability to build, manage and influence virtual teams.
- Exceptional negotiating skills.
- Ability to interface effectively with all levels of management and functional disciplines, both within and outside the company.
- Strong influencing and consensus-building skills.
- Conflict-resolution skills.
**_ Impact/Scope:_**
- Drive/execute/evaluate marketing strategies and tactics that drive demonstrable revenue, share gains and customer/partner engagement.
- Strong partner to sales in key account acquisition/ development.
**_ Complexity:_**
- High - Deals with highly complicated strategic/tactical issues; interfaces with senior marketing management, senior cross-functional/cross
- organizational management, senior marketing partner management and end customers.
- Join us and make your mark
We offer:
- A competitive salary and extensive social benefits
- Diverse and dynamic work environment
- Work-life balance and support for career development
- An amazing life inside the element Want to know more about it?
Then let’s stay connected
singapore
LI-ZW1
HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.
**Job**:
Marketing
**Job Level**:
Master
**Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ In
