Sr Manager Apac Performance Marketing

Bring your digital marketing insights and sharp understanding of the shopper journey to our performance marketing team.
Core Responsibilities
- Grow new audiences in our APAC business via digital marketing first within existing markets, and then continue success to new markets as we expand.
- Monitor and make significant shifts in APAC based on ecommerce sales and profit performance quarterly, creating a formula for success alongside Director of Performance Marketing.
- Oversee and manage our growing Affiliate Program in APAC across markets including Australia, New Zealand, Japan and South Korea.
- Develop a weekly cadence for reacting to monthly sales plans in digital performance levers for APAC, closely connecting to our regional trading team, and owning the action plans for our Performance Marketing & SEO team.
- Educate and support broader marketing and effectiveness teams on performance marketing levers, while coordinating across global and regional marketing calendar activations.

Act as the primary interface of our team across colleagues in our external APAC Marketing Group as well as Trade Marketing and Ecommerce teams.
Play your part in our team succeeding

LEGO Retail is a fast-paced, energetic team which is focused on building up the LEGO Brand’s own ecosystem, with a sharp focus on ecommerce and audience-first brand building experiences.
Our team is spread across the globe, and we are adept to the current working climate, with dedication to the digitisation of workflows and collaboration among all our colleauges.

Do you have what it takes?
- 6+ years of digital marketing experience, ideally with hands-on experience in specific digital levers including SEM, display and affiliate marketing.
- Incredibly structured and organized approach to performance data; proficient levels in excel and analytics.
- Thorough knowledge of key APAC affiliate platforms and networks, and the broader landscape including influencer marketing in relevant APAC countries.
- Proven history of collaboration across various departments and topics, able to clearly articulate upside potential and downside risk in any approach, and focused on outcomes.
- Budgeting experience across digital channels, with general knowledge of basic finance principles.

Comfortable working in a fast-paced team, and excited by problem-solving complex challenges, becoming a change lead, and approach obstacles pragmatically.
- Hands-on affiliate marketing experience as a publisher, advertiser or affiliate network account lead.
- Adobe Analytics and Ad Cloud experience
- Social media marketing experience
- Fluency in English

Join the global LEGO® team

What’s in it for you? Here are some of what to expect:

- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellness - We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based
- Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.
- Your workplace - Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.
Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

LI-EZ1

**Location**:

- Singapore, Singapore, Singapore

**Job ID**

SG1920

**Category**:

- Market and Consumer Research

**Language**

EN