
Account Director
2 weeks ago
Roles & Responsibilities
The Account Director needs to build strong and lasting clients’ relationships by achieving clients’ marketing/advertising objectives. He/She must have proven track records in managing a team of account servicing team.
Direct Report: Business Unit Head
**Responsibilities**:
Contacts clients’ senior marketing and advertising management.
Conducts regular meetings of his/her account group for full and frank discussion of client problems, opportunities, and work in progress.
Reviews clients’ advertising plans with the Business Unit Head and Account Manager.
Reviews creative and other staff work to ensure that it reflects the strategy and objectives prior to submission to the client.
Reviews annual projections of client gross income and personnel needs.
Ensures a high level of agency performance on behalf of clients assigned.
Periodically reviews account profitability to ascertain that a reasonable profit is being earned from the work done for each client.
Promotes, when appropriate, other agency services, such as research and public relations.
Proactively analyses and provides solutions to key developments which have implications for his/her client counterparts or agency management.
Requirements
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