
Performance Marketing Specialist
4 days ago
**Responsibilities**:
- Keyword research, creating of ad copy, conversions rates, bidding, call to action and campaign management
- Assist with timely planning and execution of PPC campaign
- Creation of landing pages for the ad campaign
- Creation and optimisation of landing page to boost ad performance for Google Ads
- Analyze keyword costs, split testing, landing pages, cost per conversion and inform management of client opportunities, potential risks, and other key issues
- Data analysis and tracking via Google Tag Manager and Analytics
- Generate monthly reports with data-driven recommendations
- Properly link Ads with Webmaster Tools and Google Analytics
- Proactively contribute to account strategy and provide recommendations to meet clients’ goals
- Maintain knowledge of industry news including best practices
- Generate monthly reports with data-driven recommendations
- Excellent skills in effective project planning, setup, traffic, budget control, scoping, project tracking and reporting, risk and issue analysis and quality assurance
- Fluent in written and spoken English and Chinese
- Other ad hoc tasks as required.
**Requirements**:
- Minimum 2-year Google Ads experience OR 1-year experience in a digital marketing agency environment
- Skilled in PPC management (Google Ads, Facebook Ads, Tik Tok Ads)
- Competent with web analytics tools
- Must hold the relevant Google Ads certifications
- Fluent in written and spoken English
- Great with client management
- Possesses self-initiative, hardworking and responsible
- Resourceful, cheerful disposition with a positive working attitude
**Plus points if you are**:
- a videography enthusiast and have good general knowledge about video production / marketing
**Job Types**: Full-time, Permanent
**Salary**: $3,000.00 - $4,000.00 per month
**Benefits**:
- Employee assistance programme
- Employee discount
- Health insurance
Schedule:
- Monday to Friday
Supplemental pay types:
- 13th month salary
- Performance bonus
**Experience**:
- Marketing: 1 year (preferred)
Work Location: In person
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