Performance Marketing Manager

20 hours ago

Geylang, Singapore Chutzpah Global Pte Ltd Full time

**The Opportunity**
- You are a creative person and have a strong passion about skincare and make up
- You have good knowledge about the beauty industry and are always looking for the latest trend and the most effective skincare products that can help improve your skincare routine
- We are looking for someone who is able to bring in her knowledge and experience in the performance marketing industry (E-commerce) and also help to effectively market our brand to our target audience through the various social media and advertising channels

**What you will be focusing on**
- **Acquisition**:Drive targeted audiences to relevant channels to acquire new members in a cost efficient way (Sales)
- **Performance team Management**:Manage performance marketing team to develop, implement, monitor strategies to drive new acquisition on all channels (SEM, SEO, Programmatic, Retargeting, Affiliates)
- **Performance-led Planning**:Work with Brand team to ensure integrated approach to overall media investment, maximizing brand awareness and campaign visibility in the online domain with right channels and media mix
- **Audience Management**:Lead audience targeting and segmentation strategy across key channels (Social, Programmatic, Search) and across the funnel from Awareness to Purchase.
- **Measurement**:Track and maintain performance framework and benchmarks to measure effectiveness of digital media and gather insights continuously to build best-in-class practices. Work with Analyst to build reports and provide analysis to give stakeholders a clear view on the media channel performance and ROI's
- **Technology, Infrastructure**:Lead overall martech/adtech matters. Identifying new opportunities/partners to drive business objectives with a test-and-learn approach. Build relationships with key business partners (Facebook/Google/Tiktok)

**Trend Analysis and Product Research - **Constantly update and understand the latest trend in the Skincare and Beauty industry and work closely with our Head of Product to create winning products

**Your profile**
- Bachelors’ Degree in a relevant field
- 2 - 4 years experience in in performance media or direct response marketing
- Strong focus on customer acquisition and managing performance marketing channels
- Hands on experience of media tracking & web analytics tools such as Google Analytics, Google Tag Manager and the general technical landscape.
- Demonstrated ability to deliver results on a timely-basis
- In depth knowledge of performance campaign execution in Programmatic Display, Paid Social, Paid & Organic Search with special focus on Google, Facebook, Tiktok, Affiliate networks with a proven track record of successfully executed campaigns

**Job Types**: Full-time, Permanent

**Salary**: $5,000.00 - $7,000.00 per month

**Benefits**:

- Employee discount
- Work from home

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus

**Experience**:

- performance marketing: 2 years (preferred)

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