Regional Strategic Marketing Associate

5 days ago


Tanjong Pagar, Singapore W. L. Gore & Associates Full time

**Job **: Marketing & Communications

**Primary Location **: Asia-Pacific-SG-01-Tanjong Pagar

Travel% : 30%

**Shift **: Day

**Schedule **: Full-time

Regional Strategic Marketing Associate - 223849

**About Us**:Gore is a materials science company focused on improving lives through discovery, product innovation and rewarding careers for our Associates.

**About the Role**:The Performance Solutions Division is seeking a Regional Strategic Marketing Associate, based in Singapore, within its Industrial market team to support the Asia Pacific region. In this role, one will develop and champion the regional Industrial market plan as well as marketing activities to drive customer engagement and revenue growth.

The role will be located at our facility in Singapore.

**Responsibilities**:

- Conduct regional market assessments aligned to global segment strategy and opportunities, including both existing markets and new markets
- Evaluate, prioritize, and recommend where to play and how to win within the addressable markets
- Engage and develop relationships with key customers roles (existing and potential) as well as KOLs in the region, including but limited to regulators, innovators and EPCs (Engineering, Procurement and Construction firms)
- Scout regional mega trends and customer unmet needs, provide timely market insight and guidance for continuously product innovation
- Cultivate regional advocacy to influence market development. Engages local advocates
- Monitor regional competitive activities and contribute to segment competitive intelligence
- Partner with the business teams to develop, position and launch new products
- Develop tactical marketing plans to support and enable local sales team engage target customers for quick revenue generation, customer segmentation and identification of high priority customers, identification and expansion of product offering beyond current segments
- Partner with regional associates in sales and businesses to ensure regional alignment

**Required Qualifications**:

- Bachelor’s degree with a major in Engineering
- Minimum of 10 years of experience in strategic marketing, with an US or European multinational company, focused on target industries like power generation, waste to energy, cement, steel, chemicals within the Asia Pacific region
- Minimum of 10 years of experience working with, and leading, cross functional teams in global matrix organization structures
- Minimum of 5 years of experience in new market discovery, market segmentation, and new product launches
- Minimum of 5 years living and working in China
- Demonstrated experience in engaging key stakeholders and opinion leaders within target markets as well as presenting the company at key business forums
- Strong strategic thinking, analytical, communication and influence skills
- English and Mandarin as working languages
- Ability to travel up to 30% (if applicable)

**Desired Qualifications**:

- MBA
- Sales or Market development experience in related industries in APAC

We believe in the strength of a diverse workforce and inclusive work environment. In support of our values and continued success we are proud of Associates around the world who support an inclusive work environment, strive to reflect the diversity of the communities where we operate, and ensure all Associates and external partners are treated with fairness, dignity and respect.



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