Creative Head

5 days ago

Singapore Plain Vanilla Bakery Full time

**Responsibilities**:

- Team Development_
- Provide creative guidance for the team with regards to corporate assignments.
- Provide floristry skills-based training for the team.
- Mentorship and coaching for the florists - including presentation of creative solutions.
- Develop learning and exposure opportunities for the floristry team in collaboration with overseas florists or other collaborating artists.
- Oversee team staffing & participate in hiring.
- Production_
- Offer additional support during high volume periods - checking floral choices, completed orders and assisting with hands on production for more complex arrangements.
- Oversee and manage production team spend (budget).
- Oversee floral product range and ensure it meets market trends and revenue expectations.
- Oversee pricing proposals for all evergreen floral products and bespoke proposals; evergreen website products to be discussed with MD.
- Creative_
- Provide insights on floristry trends and developments globally.
- Oversee creation of moodboards and proposals for client requests (for corporate events, corporate gifting or one-off orders) or contract work (THG, Nana & Bird, other ad hoc proposals)
- Guard the unique design philosophy and aesthetic of the brand through the work of the florists.
- Press and Marketing_
- Represent the brand as our floral expert for marketing or press purposes.
- Oversee any floristry related (domain expert) content for marketing or press purposes.
- Develop floristry related ideas to encourage and develop the WB florist community (e.g. flower potluck).

**About Plain Vanilla Bakery**:
Plain Vanilla Bakery it started out with a simple, earnest ambition to create and share some good old-fashioned cake with our local community; cake that was made with real wholesome ingredients, and was familiar and comforting. In a world of mass-produced confections, we wanted to go back to basics and bake like our mums and grandmothers used to - moist red velvet cupcakes topped with vanilla buttercream, apple pound cake drizzled with caramel, decadent chocolate brownies, warm and fudgey on the inside. The kind of scents, flavours, and textures that make us nostalgic for days gone by.

Job types: Full-time

Education: No education required

Work location: On-site

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