Head of Creative

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Head of Creative
role at
Traveloka
Join to apply for the
Head of Creative
role at
Traveloka
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Job Description
Job Description
We are seeking a visionary
Head of Creative
to establish and drive our overall marketing creative strategies. This role leads and transforms a dynamic team of highly skilled visual communication designers and copywriters to navigate the ever-evolving digital media landscape, ensuring our creative output is impactful, cohesive, and aligned with the brand's growth objectives.
Key Responsibilities
Creative Strategy Development
Develop and execute a comprehensive creative strategy that aligns with the company's overarching goals and brand vision.
Lead brainstorming sessions to generate bold, innovative ideas for marketing campaigns, product launches, and promotional events.
Be a master in media production, continuously exploring new tools and technologies, including generative AI, to push the boundaries of creative output.
Team Leadership and Management
Foster a collaborative, inclusive, and high-performance team culture that encourages creative excellence, growth, and continuous improvement.
Uplift the quality of creative feedback, ensuring it is constructive and enables growth across all team levels.
Facilitate a cross-functional working environment that promotes alignment and collaboration across departments, balancing quality and speed of delivery.
Brand Management
Ensure all creative work reflects and reinforces the brand's voice, tone, and visual identity.
Lead initiatives that evolve the brand identity where relevant, while remaining true to its core essence.
Maintain consistency in brand messaging across all channels and user touchpoints.
Project Management
Oversee multiple projects simultaneously, ensuring timely delivery, budget alignment, and high-quality output.
Define clear project milestones, timelines, and budgets.
Implement efficient workflows, resource planning, and creative intake processes for scalability.
Collaboration and Communication
Work closely with Marketing, Product, and Sales teams to align creative strategies with business goals.
Be a thought partner to Local Heads of Marketing and Campaign teams in shaping communication strategies that resonate with users.
Present creative concepts and campaign ideas to senior leadership with clarity and rationale.
Structure and Operational Excellence
Adhere to and uphold company processes while shaping the structure of work within the creative team.
Define and enforce Service Level Agreements (SLAs) and internal coordination practices to ensure seamless project execution.
Drive operational excellence across the team by establishing clear documentation, tracking, and communication protocols.
Market Research and Trend Analysis
Stay ahead of industry trends, competitor activities, and emerging technologies, particularly within the travel and digital sectors.
Translate insights and best practices into innovative and relevant creative executions.
Performance Metrics and Reporting
Define KPIs and success metrics for creative campaigns and initiatives.
Monitor performance and optimize based on data, feedback, and business outcomes.
Vendor and Agency Management
Manage relationships with external creative partners including agencies, production houses, and freelancers.
Ensure external work is aligned with internal standards and integrates seamlessly into the broader creative ecosystem.
Specific Creative Development Responsibilities
Manage and mentor Creative Directors to uphold and elevate the creative bar across projects.
Guide the Brand Identity Lead and Creative Design Leads to ensure coherence and consistency in voice and experience across all user-facing channels.
Analyze the team's strengths, development areas, and passions, and assign team members to roles that optimize performance, engagement, and growth.
Champion scalable workflows and define best practices that support speed without compromising quality.
Build strong relationships and foster seamless collaboration with Sales, Marketing, Brand, Product Design, and other key stakeholders.
Lead coordination and collaboration with creative peers across our offices in Southeast Asia.
Requirements
Minimum of 10 years of communication design/marketing/advertising/production experience, preferably from start-up or high growth companies
Minimum 5 years relevant industry experience in a management or leadership role
Possess strong expertise in tailoring communication design, preferably coming from a in-house background with visual design and/or copywriting skill
Strong comprehension and past experiences of managing diverse multi national marketing & communication landscape and the trends
Ability to direct creative teams including visual communication designers, copywriters, motion graphic designers, story visualizers.
Mastery of conceptual thinking skills, project concept creation, translating business objectives into brand communication strategy
Strong leadership skills, constructive, fearless, driven, can-do attitude, strong work ethic, committed to a vision even under pressure
Successful experiences working with and selling ideas to stakeholders, articulate with good negotiation skill and convincingness
Strong time management and creative resource management capabilities
Has demonstrated ability to direct and multi-task effectively under pressure
Capability to advocate the importance of high quality engaging brand communication across Traveloka by outlining and demonstrating its many benefits to business performance
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us
Seniority level
Seniority level Executive
Employment type
Employment type Full-time
Job function
Job function Design, Art/Creative, and Information Technology
Industries Software Development
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