Creative, Head of Copy

3 days ago

Singapore IN2 MARKETING & CONSULTING PTE. LTD. Full time

**1. **Job Purpose**

As the head of the Copy Department, the content lead is in charge of the agency’s copy execution for campaigns, content and projects in line with clients’ brand guidelines.

**2. **Roles and Responsibilities - Copywriting**
- Lead the team in projects and pitches
- Brainstorm original ideas and content directions with the creatives and strategists to solve clients’ business problems
- Understand the marketing objectives and craft the intended messages
- Develop editorial contents to meet KPI of campaigns
- Write engaging long-form and short-form copy for web and mobile, digital and social media advertisements, eDMs, direct mailers, interactive and shop displays, and creative assets for events and conferences
- Ensure copy standards comply with clients’ brand guidelines and style guides
- Edit and proofread copy for spelling, grammar and tone of voice
- Work with Designers in ensuring creative assets are executed as planned

**3. Roles and Responsibilities 2 - Leadership**
- Act as the brand guardian for our clients and perform QC on the Copy Department's work to ensure each asset is proofread and error free
- Lead the Copy Department and provide copy leadership to all writers
- Plot learning path for senior and junior writers under his charge
- Mentor and inspire the copywriters as well as the broader creative team
- Identify areas the team can improve as it continues to grow and adopt new technologies to engage audiences, and guide the team to adapt to these changes

**A. **Qualifications and Experience**
- Diploma or bachelor’s degree in Mass Communications or its equivalent
- Proficiency in Microsoft Office - Word and PowerPoint
- At least five years of experience as a creative leader with management and supervisory skills

**B. **Knowledge, Skills and Attributes**
- A passion to bring new ideas to life
- Strong in conceptualisation and content direction
- Competent in B2B and B2C content writing
- Knowledge of SEM and SEO techniques for content optimisation
- Well-versed in digital and social media, as well as analytics
- Highly responsible and able to work under pressure
- Meticulous with the quality of work delivered
- Excellent communication and presentation skills
- Strong visualisation skill with a keen eye for design and layout

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