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Integrated Communications Lead Japac
2 weeks ago
Integrated Communications Lead JAPAC-220003ZY
**Applicants are required to read, write, and speak the following languages**: English
**Preferred Qualifications**
**Job Description**:
Oracle PR and Communications team is looking for a Senior Manager for leading Integrated Communications with proven expertise at creating, managing, and publishing compelling, brand-worthy social media campaigns and content. This position will collaborate cross-functionally on high-priority campaigns and projects with a specific focus on tech, apps, and brand initiatives. A positive and flexible attitude, high-energy, and a passion for growth is a must in this role.
Preferred Qualifications
Roles & Responsibilities:
- Analyze data and know how to use it to make informed decisions. Constantly test new strategies, new content, and new campaigns to evolve and improve content marketing efforts.
- Create, curate, adapt, and manage content for specific initiatives/social networks in JAPAC. This may include developing copy for Twitter, sourcing images and graphics to accompany posts, taking and curating photos and videos for visual platforms like LinkedIn, Instagram, and developing post copy.
- Responsible for driving and oversight of Oracle branded channel campaigns and employee advocacy; content syndication, content publishing, gamification strategies, and measuring program performance.
- Management and implementation of the regional paid social amplification budget to meet specific campaign objectives
- Leading and tracking implementation of outcome oriented influencer engagement program across JAPAC
**Qualifications**:
- At least 8-10 years working in social or digital media.
- Excellent writing skills and attention to detail.
- Proactive thinker who develops insights from data to bring creative vision and new ideas.
- Experience leading social media campaigns and content development.
- Deep understanding of social media tools and defining metrics for success. Possesses knowledge and experience in the tenets of traditional marketing.
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
- Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, LinkedIn, Twitter, YouTube, Instagram, etc.) and how each platform can be deployed in different scenarios.
- Is a Team player with the confidence to take the lead and guide other employees when necessary (ie. content development, creation and editing of content, and online reputation management).
- Must have experience managing social media publishing and listening tools (Hootsuite, Sprinklr, Buffer, Sprout, etc)
- Proficient in content marketing, experience sourcing and managing content for a global brand, and international experience preferred.
- Marketing degree is welcomed, but not required with relevant work experience. Bachelor’s Degree preferred.
**Detailed Description and Job Requirements**
Development of communication programs to promote Oracle's products & services.
Integrate advertising into the marketing campaigns, exercising judgment and business acumen in selecting methods and techniques for best practice / creative solution. As a recognized authority and leading contributor maintain regular interface between the division and Corporate. Plan and manage pan-geography corporate and local campaign media plans. Plan, manage and implement corporate and local campaign advertising creative. Manage tier 2 local advertising and arrange sign off with Corporate. Integrate all advertising across the communications mix. Maintain and communicate brand advertising guidelines. Oversee partner advertising. Develop and manage brand communications audit. Measure advertising effectiveness.
**Job**: Marketing
**Location**: Singapore
**Other Locations**: Malaysia
**Job Type**: Regular Employee Hire
**Organization**: Oracle
