Integrated Campaign Manager

**Role Overview**:
**Primary Responsibilities**:
**Campaign Management**
- Devise campaign strategies in harmony with business objectives and audience insights.
- Design and execute digital media campaigns across platforms such as Google Ads, Facebook Ads Manager, LinkedIn, Instagram, TikTok, and other programmatic advertising tools.
- Configure campaign parameters, including budget allocation, audience targeting, creative assets, and bidding strategies.
- Implement tracking systems, such as UTM parameters, pixels, and third-party software, to measure campaign efficacy with precision.

**Campaign Monitoring**
- Continuously oversee live campaigns to ensure optimal performance and delivery.
- Analyse key performance indicators (KPIs), including impressions, click-through rates (CTR), conversion rates, and cost-per-acquisition (CPA).
- Identify and resolve campaign issues, such as underperformance or discrepancies in metrics.
- Stay abreast of platform updates, algorithm changes, and emerging industry trends to maintain campaign relevance and efficiency.

**Campaign Optimisation**
- Conduct detailed analysis of campaign performance to identify areas for enhancement.
- Optimise campaigns by refining targeting, bidding strategies, creative elements, and budget allocations.
- Employ A/B testing methodologies to assess and improve ad copy, visuals, audience segmentation, and placement types.
- Develop and implement retargeting and lookalike audience strategies to maximise engagement and conversions.

**Reporting and Analysis**
- Prepare comprehensive reports detailing campaign performance, insights, return on investment (ROI), and actionable recommendations.
- Design and maintain dashboards to provide stakeholders with real-time visibility of campaign metrics.
- Undertake post-campaign analyses to extract valuable lessons and inform future strategies.
- Present findings and strategic recommendations to cross-functional teams and senior leadership.

**Business Development**
- Identify and pursue new opportunities to acquire media campaign projects and clients.
- Develop customised proposals and pitches to secure new business.
- Build and maintain strong relationships with prospective and existing clients to foster trust and collaboration.
- Stay informed about industry trends, competitor activities, and emerging opportunities to identify potential business leads.

**Social Media Management**
- Manage and oversee social media accounts for the organisation or clients, ensuring consistent branding and messaging.
- Develop and implement effective social media strategies to enhance engagement and audience growth.
- Monitor and respond to audience interactions on social platforms to foster positve relationships.
- Analyse social media performance and create reports to track engagement, reach, and ROI.

**Collaboration and Communication**
- Liaise with creative teams to ensure that advertising copy, visuals, and messaging are congruent with campaign and social media goals.
- Coordinate with the analytics team to validate data accuracy and derive actionable insights.Engage with external agencies or vendors, as required, to execute specialised campaign initiatives.

**Key Skills and Competencies**:

- Expertise in digital advertising platforms, including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic advertising platforms.
- Proficient in data analysis and interpretation to drive data-informed decision-making.
- Advanced knowledge of tools such as Google Analytics, Google Tag Manager, and Excel/Google Sheets.
- Experience with A/B testing, audience segmentation, and retargeting techniques.
- Comprehensive understanding of attribution models, conversion tracking, and performance measurement.
- Demonstrated ability to develop and nurture client relationships for business growth.
- Exceptional communication skills to effectively convey campaign performance and strategic insights.
- Strong understanding of social media platforms and their role in driving brand awareness and engagement.
- Impeccable attention to detail, with the ability to manage multiple campaigns under stringent deadlines.

**Qualifications**:

- A bachelor’s degree in Marketing, Business, or a related discipline.
- 3-5 years of experience in digital media campaign management or a similar role.
- Experience in new business development and client acquisition is highly desirable.
- Certification in Google Ads, Meta Blueprint, or equivalent qualifications is advantageous.
- Proven track record of managing and optimising digital advertising campaigns across various platforms.
- A thorough understanding of SEO, SEM, integrated marketing strategies, and social media management tools.