Area Manager, Parfum Travel Retail

3 days ago

Singapore BULGARI SOUTH ASIAN OPERATIONS PTE LTD Full time

As **Travel Retail Area Manager for Southeast Asia and Greater India **, you will be responsible for the planning and execution of Bulgari perfume sales and marketing strategy to increase market share and elevate the brand image while reaching the financial objectives (sales and profitability). You will need to build and maintain close relationships with our business partners (travel retail buyers and store operation teams) to ensure competitive support for the brand.
- Identify travel pax profiles, key consumption periods and market needs for each POS to develop appropriate business proposals and optimize stock coverage/assortment productivity
- Work closely with Regional Marketing and Merchandising teams to execute the brand plans/activations to maximize the sales while respecting brand luxury expression and operators constraints
- Sell the brand strategy and plans with persuasion and engagement to business partners ensuring full alignment on brand’s vision, business priorities and full commercial support on the shop floor
- Actively participate in project negotiations to ensure best space and location for Bulgari
- Collaborate closely with all teams (TR, regional, HQ) to ensure timely and luxury execution, maximizing every business opportunity
- Review sell-in, sell-out, inventory and market/competitors trends to identify business opportunities and challenges
- Actively support the budget reviews with market/product/distribution analysis and recommendations for your region
- Involve proactively in Operational Excellence by managing accurately Forecasts, A&P and T&E
- Manage 1 Sales Executive for SEA TR markets with clear directions and strong teamwork
- Manage agent for Greater India TR channel to develop business while ensuring luxurious brand image; closely monitoring the agent’s performance on stock-turn optimization, project negotiation, CA management and supply efficiency to retailers

**Competencies required for the role**:

- 8 years of experience in Travel Retail, preferably premium beauty experience
- Strong analytical, communication, negotation skills
- Ability to work with people from various cultural background
- Strong planning and organizational skills, with the ability to prioritize, multi-task and work within tight deadlines
- Result-driven with strong sense of brand image and P&L
- 40% of traveling
- Fluent in English

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