Regional Strategic Marketing

7 days ago


Singapore W.L. GORE & ASSOCIATES (PACIFIC) PTE LTD Full time

Performance Solutions Division is seeking a Regional Strategic Marketing Associate for Asia Pacific region within its Industrial market team. In this role, one will develop and champion the regional Industrial market plan as well as marketing activities to drive customer engagement and revenue growth. This role is based in Singapore.
- Conduct regional market assessments aligned to global segment strategy and opportunities, including both existing markets and new markets
- Evaluate, prioritize, and recommend where to play and how to win within the addressable markets.
- Engage and develop relationships with key customers roles (existing and potential) as well as KOLs in the region, including but limited to regulators, innovators, EPCs, etc.
- Scout regional mega trends and customer unmet needs, provide timely market insight and guidance for continuously product innovation
- Cultivate regional advocacy to influence market development. Engages local advocates
- Monitor regional competitive activities and contribute to segment competitive intelligence
- Partner with the business teams to develop, position and launch new products.

Develop tactical marketing plans to support and enable local sales team engage target customers for quick revenue generation, customer segmentation and identification of - high priority customers, identification and expansion of product offering beyond current segments

Partner with regional associates in sales and businesses to ensure regional alignment



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