Regional Marketing Lead

2 weeks ago

Singapore beBeeMarketing Full time £89,326 - £126,111
Job Opportunity

You will be responsible for translating market insights and product knowledge into competitive business strategies and tactics. The marketing lead will work closely with their commercial colleagues to ensure alignment of focus areas to support regional goals.

The role involves developing and implementing comprehensive marketing plans that are translated to operational targets in assigned territories, focusing on growing sales and increasing profitability aligned with the company's strategic priorities.

Main Responsibilities:
  • Develop and implement effective marketing strategies that grow sales and increase profitability aligned with the company's priorities.
  • Use regional market knowledge and customer insights to identify growth opportunities and develop targeted marketing plans.
  • Create strategies and plans aligned with the central marketing team to meet business objectives.
  • Collect, evaluate, react to, and communicate field information to global teams to influence product development strategy and roadmap.
  • Pilot, incubate, iterate profitable local programs/initiatives, and execute global marketing/commercial marketing programs in the region.
Supporting Regional Marketing Activities:
  • Work closely with the regional Marketing Operations and Events teams to create and manage regional marketing activities.
  • In consultation with regional commercial leaders and central marketing teams, identify local demand-generation marketing campaigns to support regional business growth.
  • Support regional Marketing Operation team to formulate and monitor budget allocated for marketing plan execution.
  • Track and report marketing campaign results using agreed KPIs.
Key Skills and Qualifications:
  • Solid understanding of the life science/genomic market in the SEA and Australasia region.
  • Experience and understanding of genetic technologies and how they can be utilised in various applications.
  • Minimum BSc in biological sciences discipline; MSc/PhD preferred. An MBA degree would be a plus.
  • Previous marketing experience (5-8+ years) within a life science and/or genomic sequencing industry.
  • Demonstrable experience in the development of strategic and execution of tactical marketing plans.
  • Experience in working with distributors, dealers, and channel partners.
  • Working in a global and matrixed environment, with the ability to influence across an organisation at all levels.
  • Experience working with marketing automation platforms/SFDC.
  • Excellent organisational and presentation skills, must have exceptional written and verbal communication skills.
  • Proven ability to work efficiently with external agencies and internal stakeholders, with an eye for detail.
  • Strong project management skills and a passion for driving activities to a high-reaching timescale.
  • A detailed, focused, and analytical approach to problem-solving.

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