Marketing Communications Specialist

5 days ago

Singapore ALTA ALTERNATIVE INVESTMENTS PTE. LTD. Full time

**We’re Building the Future of Capital Markets; ‍**:
enabling entrepreneurship, job creation, financial inclusion, and economic resilience ‍
- As Asia's largest licensed digital securities exchange for alternative investments, Alta is at the forefront of building critical capital market infrastructure. We believe that access to capital markets are pivotal in all economies, we recognize that our role in building this critical infrastructure goes beyond facilitating trades; it paves the way for entrepreneurship, job creation, financial inclusion, and economic resilience, fostering a brighter future for emerging markets and economies.**Empowering Private Markets**: Through our Digital Exchange, we enable the tokenization and digital custody of alternative assets. This end-to-end solution simplifies and expedites the trading of smaller asset blocks, ultimately facilitating access and liquidity in private markets.

**Innovative Financial Ecosystem**: Our journey has seen us transition from securities trading and distribution of comprehensive products, including equities, private credit, funds, and asset-backed securities (“ABS”) (representing Real World Assets ("RWA") like whiskies, wines, art, watches, and real estate) to include fund management and digital custody services.

As the only integrated securities exchange, brokerage, and fund management group with the necessary regulatory licences and a proven track record in Southeast Asia, we are actively exploring new channels and partnerships to extend our impact to entrepreneurs and investors globally.

Established in 2016 and headquartered in Singapore, Alta operates offices globally. We welcome energetic and creative individuals to be part of this ambitious journey with us.

**Job purpose ‍**:
We are headquartered in Singapore with a growing presence in 4 countries across the Asia Pacific region. ‍

We are looking for a Marketing Communications Specialist to manage our online and offline communication with clients and increase brand awareness. ‍

Marketing Communications Specialist responsibilities include management of public relations campaigns, creating and distributing promotional material, responding to customers’ queries and comments on social media and networking during marketing events. If you have experience in identifying and building long-term relationships with target audiences digitally and in-person, we’d love to meet you. ‍

Ultimately, you will act as our brand’s voice to impress our customers and attract new clients. ‍

**Roles and responsibilities**:

- Promoting our products and services during publicity campaigns and product launches
- Creating and coordinating the design of promotional material and distributing in online and offline channels
- Advertising our company and products/services on various media
- Plan interviews and press conferences
- Produce marketing copy for our website
- Craft regular newsletters with company updates
- Track ROI for publicity campaigns
- Join social media groups and professional platforms to discuss industry-related topics
- Monitor corporate website and social media pages and address clients’ queries
- Network with industry experts and potential clients to drive brand awareness
- Gather customer feedback to inform sales and product teams
- Knowledge and experience on Customer experience is a plus ‍

**You’ll be a great fit for us if you**:

- Proven work experience as a Marketing Communications Specialist, a Public Relations ora similar role
- Familiarity with B2B and B2C advertising campaigns
- Hands-on experience with web content management tools, like WordPress
- Proficiency in MS Office
- Knowledge of SEO and Google Analytics
- Experience with marketing campaigns on social media
- Excellent verbal and written communication skills
- Good presentation skills
- BScin Marketing, Communications, Public Relations or relevant field

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