Marketing Communications Specialist

3 days ago

Singapore WORKFORCE ADVANCEMENT FEDERATION LTD. Full time

**Marketing Communications (MarCom) Specialist**

The MarCom Specialist plays a key role in promoting the federation's mission, services, and member benefits. He/she should be adept at navigating the complexities of the industry, building relationships with diverse stakeholders, and effectively communicating the federation's value to both current and prospective members.

**Critical Work Functions & Key Tasks**

**1. **Develop marketing strategies and plans**
- Develop integrated marketing and communications strategies that align with the business federation's goals and objectives.
- Develop impactful messages and themes to convey the federation's value proposition, ensuring consistent branding to reinforce its identity.

**2. **Manage marketing and communication channels**
- Generate compelling content for various communication channels, including newsletters, websites, social media, and other relevant platforms.
- Utilize digital channels to enhance communication with members and promote federation initiatives.

**3. **Stakeholder Outreach**
- Establish and maintain relationships with a diverse range of stakeholders, including industry partners, government entities, and other relevant organizations.
- Identify collaboration opportunities and facilitate partnerships that align with the federation's mission.

**4. **Event Promotion**
- Plan, promote, and execute events hosted by the business federation, such as conferences, workshops, and networking sessions.
- Collaborate with event organizers, partners, vendors and suppliers for future collaborations.

**5. **Member Engagement**
- Develop and implement strategies to engage current members and attract new ones.
- Create targeted communications to highlight the benefits of membership and promote participation in federation programs and events.
- Work closely with member companies to gather success stories, testimonials, and industry insights for use in marketing materials.

**6. **Market Research**
- Conduct market research to understand the needs and challenges of members and the broader industry.
- Use research findings to tailor communication strategies and address member concerns.

**Qualifications**:

- Diploma/Degree in related disciplines such as Mass Communications, Marketing, PR
- 1 year’s experience in related industries (B2B Marketing preferred)
- Knowledge & Proficiency in design related software such as Photoshop, Illustrator, InDesign, Canva, Video Editing Software etc is a plus.

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