Manager, Core Banking Marketing Manager

2 weeks ago

Raffles, Singapore United Overseas Bank Ltd Full time

**About UOB**:
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

**About the Department**:
The Retail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.

Personal Financial Services

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

**Responsibilities**:
The Core Banking Segment Manager will be responsible for the overall segment proposition of Personal Banking. This includes:

- Leveraging customer segment data, analysis & understanding competitive landscape to determine segment requirements & develop strategies for customer engagement
- Identify opportunities for Business growth in areas of Wealth Management and Asset Under Management
- Manage Customer Engagement journey, including post on-boarding early engagement, with the use of digital tools to deepen Customer Relationship
- Engage and work closely with stakeholders, including Sales & Distribution, Product, Marketing & Digital teams to drive and achieve business goals for the segment collectively
- Manage the re-alignment of Wealth Banking/Privilege banking customers into Core Banking
- Champion Net Promoter score across the Segments

**Job Requirements**:

- Able to understand, distil and translate data analysis into meaningful & actionable insights to be shared with Stakeholders across different levels to drive common business goals
- Adaptive, embraces new ideas and ways of managing portfolio
- Resourceful and collaborative team player
- Strong numbers as well as critical thinking skills and comfortable dealing with processes, digital & technology initiatives
- Strong Interpersonal & Communication skills
- Minimum 3 years working experience

**Be a part of UOB Family**:

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