E-commerce Marcom Specialist

**E-Commerce cum Marcom Specialist - Shape the Future of Our Digital Brand**

Are you passionate about digital sales and storytelling? We’re looking for a hands-on, creative E-Commerce cum Marcom Specialist to manage our end-to-end e-commerce operations while also driving marketing communications across digital channels. If you enjoy building online stores _and _building brand love — this is your stage.

**Key Responsibilities**

**1. E-Commerce Operations & Fulfilment**
- Oversee daily operations across online platforms (Shopee, Lazada, TikTok Shop, etc.).
- Manage product listings, pricing, orders, inventory coordination, and logistics.
- Coordinate with warehouse and customer service teams to ensure smooth fulfilment.

**2. Platform & Vendor Management**
- Work closely with platform account managers to join campaigns and optimize visibility.
- Manage vendor relationships including digital agencies, delivery partners, and service providers.
- Ensure all activities meet platform policies and service standards.

**3. Product Listings & Visual Content**
- Ensure listings are accurate, SEO-friendly, and visually appealing.
- Liaise with content creators, designers, and photographers for banners and visuals.
- Maintain consistent product content across all digital touchpoints.

**4. Campaigns & Promotions**
- Plan and execute mega sales campaigns (9.9, 11.11, etc.) with strong call-to-action messaging.
- Collaborate on paid advertising (Shopee/Lazada Ads, Google, Meta) and track ROI.
- Lead campaign submissions and make sure we’re featured prominently.

**5. Website Management**
- Set up, update, and maintain the company’s official website (e.g. Shopify, WordPress).
- Ensure timely updates of banners, promotions, product pages, and mobile responsiveness.
- Align site content with ongoing campaigns, seasonal launches, and brand messaging.

**6. Customer Engagement & CRM**
- Monitor and respond to customer inquiries across platforms to maintain high service ratings.
- Design retention initiatives to improve loyalty and repeat purchases.

**7. Brand Messaging & Content Strategy**
- Craft clear, compelling messaging aligned with brand tone across all digital channels.
- Support the development of taglines, product descriptions, social captions, and promotional copy.

Work closely with designers and content teams to ensure cohesive brand presentation.

**8. Social Media & Influencer Collaboration**
- Contribute to the content calendar with campaign angles, trending hooks, and creative ideas.
- Coordinate livestream activities, influencer tie-ups, and user-generated content.
- Track performance of marcom activities and suggest optimizations.

**9. Corporate Communication & PR Support**
- Assist with internal and external brand communications (e.g., event writeups, newsletters).
- Create basic marketing collaterals or liaise with vendors for brochure, banner or packaging design needs.
- Ensure consistent messaging across all channels: website, platforms, social media, and offline promotions.

**10. Analytics & Reporting**
- Track key performance metrics (e.g. traffic, conversion, AOV, CTR).
- Prepare monthly reports and present actionable insights to improve results.

**Who We’re Looking For**
- A great multitasker with a mix of creativity, commercial sense, and digital skills.
- 1-3 years’ experience in e-commerce or digital marketing
- Experience with alcohol, FMCG, or apparel industry is a plus
- Familiar with Shopee/Lazada backend, Shopify/WordPress, Meta/Google Ads
- Able to speak and write in both English and Chinese (to liaise with internal stakeholders and suppliers from China)
- Experience with alcohol, FMCG, or apparel industry is a plus

**Why Join Us?**
Grow with a brand that values initiative, creativity, and digital excellence. We offer a collaborative environment where ideas are heard, and performance is rewarded.