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Aka Segment Leader, Maternal Infant Care

2 weeks ago

Queenstown, Singapore GE Healthcare Full time

**Job Description Summary**: As a member of the AKA Patient Care Solutions (PCS) Leadership Team, the Maternal Infant Care (MIC) Segment Leader is responsible for the wing-to-wing life cycle of all products within the portfolio. The role has overall responsibility for developing and executing a regional product/portfolio strategy comprised of market analysis and segmentation, product positioning, competitor analysis, pricing and installed base management.

This position is responsible for generating growth strategies across AKA which increase both visibility and win rate in collaboration with Zone commercial and marketing leaders. The MIC Segment Leader, AKA engages directly with Global product leadership on behalf of the Zones within AKA.

This role is located across AKA region (Asean, Korea, ANZ)

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

**Roles and Responsibilities**
- Coach and develop Zone Product Segment teams with direct line management.
- Coach and develop indirect Zone SBU positions such as Applications and Sales to enhance visibility and win rate.
- Directly responsible for coaching and development of the Applications Specialist Lead roles ensuring voice of customer around clinical workflows and outcomes are incorporated into the product strategy.
- Develop and implement Zone-specific growth strategies to drive visibility and win rate.
- Collecting win/loss & competitive insights on product portfolios at regional level; feedback to global product teams.
- Keep abreast of industry trend analysis and understanding the potential implications of changing market dynamics.
- Based on sound market, competition and product knowledge, work with PCS Product Marketing to develop programs leveraging value propositions that drive improved outcomes.
- Liaise with SBU Applications to engage with Zone Commercial teams and Channel Partners to train/educate on technical aspects of the product portfolio as well as competitive positioning and solution value propositions.
- Collaborate with Global Product Development by providing region input into business cases for products/upgrades that are at concept stage. This involves providing a forward-looking regional forecast of new product solutions. Where feasible, collaborating with Global Product teams to test/pilot new product ideas.
- Develop the NPI (New Product Introduction) Commercial Launch Plan (CLP). Once approved, measure the effective ness of the NPI CLP.
- Work with OTR, Inventory and Supply Chain to manage inventory levels through the PSI process. Ensuring forecasts provide adequate visibility of AKA demand at factory level to allow for timely supply. Ensuring inventory levels in region are leveraged to minimize financial impact on the P&L including the management of demo inventory.
- Leverage Global contacts when inventory and quality issues occur.
- Collaborate with Commercial and Marketing leadership to determine attendees for conferences as part of the product strategy.
- Develop product-specific KOL’s and advisory boards. Liaise with leaders in Zone industry associations.
- Adapt global marketing assets (including sales tools) to ensure that the region Commercial organization and Channel Partners have the right tools to position and sell the product portfolio effectively.
- Develop programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate

**Required Qualifications**
- Bachelor’s Degree in Marketing, Business Administration or a related field
- 7+ years’ experience in product management, strategic selling in medical, healthcare or a related field
- Leadership skills to lead teams and shape/lead growth vision and product segment strategy
- Team oriented - ability to motivate and work well with diverse, cross-functional teams
- Ability to engage with external customers and partners
- Strong analytical and process skills
- Willingness and ability to travel 50% of the time

**Desired Characteristics**
- Customer-focused mindset
- Role-model behaviours ensuring compliance with all internal and external policies and regulations
- Experience in selling capital equipment
- Deep expertise in market & customer insights, product commercialization and branding
- Experience working in a multi-national, matrix organisation
- Healthcare product/industry acumen
- Innovation - develop new ideas through collaboration and execute on creative ideas
- Influencing skills - ability to motivate individuals and demonstrate organizational influence

**Inclusion and Diversity**

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national