Merchandising Director, Apac

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**Your New Role**

You will be the Lead for the APAC Merchandising team, which is responsible for maximizing the full potential of content on Max and Discovery+. This role will report to the Global Merchandising Lead.

**Your Role Accountabilities**
- Team Leadership & Goals
- Oversee the APAC Merchandising team in the creation and implementation of goals (OKRs), priorities and merchandising strategies to maximize the full potential of content on Max.
- Lead and coach the APAC Merchandising team in establishing tasks, managing the progress of initiatives and being responsible for the overall well-being and development of the team.
- Manage internal and external stakeholders with timely and clear communication, keeping appropriate people informed while maintaining composure when challenged.
- Lead team through major company-initiatives (e.g. new product launches, strategic content initiatives, etc.) and tech transformations acting as a key voice to raise region specific opportunities, risks and considerations associated with merchandising and overall platform stability.
- Lead team steadily through change and constant evolution of the organization and business strategies.
- Foster consistent and productive collaboration throughout the team in order to break silos and leverage the entire team’s expertise.
- Collaborate with other regional leads on the Max and Discovery+ teams to find efficiencies, get learnings and share resources.
- Strategy
- Collaborate closely with the Campaigns, CRM, Product, Data, Marketing teams, and others as applicable, to drive the overall engagement and retention strategy as well as leverage subscriber growth events.
- Partner with regional business leads (e.g. APAC DTC Streaming Lead) to contribute to the region’s overall business goals and communicate those back to Global leadership.
- Partner with Scheduling, Marketing, and CS&A to implement medaling, windowing and overall content priorities via merchandising.
- Leverage merchandising strategies to improve content discoverability, minutes/impression, impression efficiency, content diversity, and other relevant KPIS that improve the engagement/retention of subscribers on Max.
- Use data to drive decisions and share actionable insights and recommendations with the APAC Merchandising team as well as other stakeholders.
- Work with Experimentation teams to optimize all aspects of platform and drive A/B testing for the region.
- Stay in sync and connected to the pulse of the market to leverage zeitgeist moments into content discovery opportunities.
- Operational
- Owner of key internal stakeholder relationships, especially in scheduling & programming and regional leadership.
- Knowledgeable of Sonic Site Builder.
- Responsible for leading curation strategy balancing global alignment with locally relevant execution.
- Approve site/UX layouts for Campaigns.
- Collaboration with Merchandising Analysis & Insights and Merch Ops team to receive the right data in timely and efficient manner.
- Owner of implementing end-to-end merchandising global frameworks but ensuring decisions and plans tailored to APAC needs, subscribers, and content offering.
- Owns the requirements gathering, testing and rollout of large product capabilities updates for APAC product in collaboration with Merch Ops team.
- Lead APAC Merchandising efforts to “teach” machine learning.
- Ensures consistency of unique editorial voice across the product.
- Is a key player in driving the initial Max platform build and transitions to running APAC Max on a day to day basis.

**Qualifications & Experience**
- Passionate and knowledgeable about all things content: deep familiarity with WBD’s catalog and specifically the Max content offerings, strong familiarity with competitor’s content catalogs.
- Data-Driven: extremely comfortable analyzing data and using it to optimize our work: level of effort vs consumer impact. Demonstrated evidence of implementing shifts in strategy, based on quantitative evidence.
- Consumer Obsessed: tenacious focus on the consumer, delivering seamless and delightful experiences, connecting them with their favorite content.
- Operational Excell