Sea Media Manager

1 week ago

Singapore Apple Full time

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. As Marcom's Media Manager for South East Asia you will be responsible for working with the agency and Apple’s internal teams in the planning and execution across all media platforms. You will have an expertise in digital platforms, an understanding of media nuances, and creative best practice knowledge.

**Description**

As the South East Asia media expert your responsibilities will include: - Advertising media lead for planning and execution of paid campaigns and social programs across the region. This goes beyond traditional media as Apple looks to build a deeper level of cultural relevance in each market. - Be an absolute expert in digital media with the ability to explore how Apple can reach new audiences via digital and social. - Interpret digital & social performance tracking data and SEM performance from our media agency, which would lead into insights for future use. - Support the creative development process, unearthing and contributing media insights to guide creative conception through to execution. - Continuous evaluation of advertising workflow and processes to ensure quality, timely and efficient delivery of campaigns. - Regularly evaluate our media approaches, identifying and testing new opportunities to expand our presence across new platforms and formats. - Sustain an efficient engagement model and relationship with the media agency and media partners across the region. - Continue to keep the greater Marcom team abreast of creative media innovation across the region. - Lead media budgets and feed into the quarterly planning process.

**Minimum Qualifications**
- 7+ years of experience in a media agency (with focus on digital) or from a digital/social platform.
- Experience in crafting, executing and reporting digital media campaigns.
- Outstanding digital and social media knowledge, and an understanding of the fundamentals of the role of other media in the overall media mix eg broadcast and outdoor.
- Familiarity with campaign evaluation metrics and media buying.

**Preferred Qualifications**
- Experience in Paid Search would be preferred.
- Excellent English communications skills - written and oral. Ability to communicate in an additional South East Asian language a strong benefit.
- The skills to lead project development discussions.
- Ability to collaborate with others, and prioritise work quickly and efficiently within very tight time frames.Strong attention to detail.

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