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Director, Creative Ops

2 weeks ago

Singapore Ogilvy & Mather Italia Full time

**Overview**:
Implementation and on-going optimisation of a high-impact creative operations framework enabling low-touch and multi-speed workflows to deliver best-in-class creative solutions more efficiently. Using a data-informed and technology-enabled approach, the DCO will work closely with Creative and Delivery leadership to strategically plan, assign and manage the group’s Creative talent in real-time. There are three main areas in which the DCO will implement this framework:
**Responsibilities**:

- **_CAPACITY & CAPABILITY MANAGEMENT_**
- Strategic input on the ‘SHAPE’ of the Integrated Creative department to ensure we build and continuously evolve our creative skills in-line with our current and future client/industry needs
- Real-time and data-informed approach to capacity and utilization management to ensure maximum productivity and billability - maintaining an up-to-date view of Creative capacity and allocation using 10,000 Feet platform as the SINGLE SOURCE OF TRUTH
- Facilitate a weekly resource planning meeting with the PMO to better grasp the scope/volumes of work by client to recommend effective resource structures
- Strategic planning, allocation and management of all Creative talent based on brief requirements and budget allocations
- Proactively work with the PMO to shift and reprioritize projects to allow for out of scope, unforeseen and urgent/reactive projects
- Enable cross-border resource planning and sharing between SG and MY with a clear and effective process
- Strategic load-balancing for each individual to avoid excessive overtime and enable better work/life balance for the team, including enabling the timely utilization of departmental leave entitlements to reduce risk/liability to the company without compromising critical timelines
- Strategically plan and manage resources to minimize freelance engagement and help reduce freelance spend year-on-year
- Build and maintain a database of local Creative talent across all creative disciplines for future permanent and freelance hires
- Facilitate and aid in the on-going career conversations and development plans for the team in a timely fashion
- **_ PROCESS & WORKFLOW MANAGEMENT_**
- Champion the agency core process - Think, Create, Realise & Optimise
- Implement/optimise creative workflows and processes to deliver best creative outcomes, with greater efficiency and speed
- Implement a brief review and validation process to ensure all briefs are clear, complete and can be delivered within set timeline and budget, for each round/phase of the process
- Implement and enforce a creative scope-creep management process in collaboration with PMO to ensure effective and efficient use of time and budget for each project:

- allocated rounds of amends
- ‘debrief’ vs ‘re-brief’
- ‘additional’ scope and deliverables
- Enable/facilitate the inclusion of Production experts throughout the creative process from the start to help inform/influence outcomes with best practices and methodologies, production innovation, partnerships, collaborators and technology (when and where applicable/appropriate)
- Work closely with Delivery and Production leadership to enable dynamic creative and smart production workflows and platforms to increase consistency, efficiency and output capacity
- Implement and manage a Quality Assurance (QA) process to ensure all briefs or delivered on brief and on brand, first time, every time
- **_ COMMERCIAL_**
- Enforce a timesheet completion and compliance process to ensure all Creative timesheets are updated on a weekly basis
- Actively participating in the scoping process with the PMO to recommend effective resource structures based on client requirements vs forecasted revenue or project budgets
- Deep understanding of client revenue forecasts and margin targets to effectively assign Creative resources - right skills, right levels, right quantities
- Real-time management and reconciliation of project-level creative budgets to minimize unplanned/unsanctioned investments in additional creative time/talent
- Manage the ‘pre-approval’ investment process to ensure all additional resources (internal or freelance) are approved PRIOR to committing to overall project budgets and delivery timelines
- Help create and manage benchmarks for creative freelance rates, and implement an effective freelance engagement process for the sourcing, approval and activation of freelancers with PMO, Finance, IT and HR
- Generate and distribute weekly creative utilization analysis to Creative and Delivery leadership, based on system-generated report templates from 10,000 Feet

**Qualifications**:
**_CORE SKILLS & PROFESSIONAL ATTRIBUTES_**
- Excellent communicator - verbally and otherwise
- Strong negotiation skills - positive, empathetic and solutions focused
- Highly resourceful - collaborative, responsive and accountable
- Process driven, yet flexible
- Strong relationship management and conflict resolution skills
- Great underst