E Commerce Executive
5 days ago
**Job Description**:
The E-Commerce Executive is tasked to drive the E-commerce category shopping and site experience while understanding the merchandising strategies and objectives at a company level.
The general responsibilities include:
- Maximize company sales growth by using analytics and customer insights to identify revenue driving optimizations.
- Continually monitor, evaluate and optimize how the assortment is presented to maximize sales and to deliver a seamless customer experience.
- Execute strategies for on-site marketing, merchandising and promotions, accountable for driving online sales, flawless execution and optimizing shopping experience.
- Manage deadlines and deliverables for seasonal launches ensuring on time launches and flawless execution
- Analyze customer behavior, sales and site metrics to better understand customer journeys and sales drivers and identify opportunities and drive conversion.
- Manage and conduct tests / data driven analysis that provides insights and new strategies for driving conversion and online engagement. Communicate results in a clear, compelling manner.
- Partner with the marketing team to develop and execute promotions and campaigns. Review results to continually tweak campaigns for best performance. Ensure timely execution of marketing campaigns and promotional activities through all online channels.
- Provide recommendations and partner with product teams related to site improvements including features, functionality and capabilities to enhance the user experience.
- Work cross functionally to launch site presentation and ensure customer experience is clear and conversion driving.
- Provide analyses on performance of content, messaging and testing to support strategy development.
**Job Requirements**:
- Minimum of 1 years’ experience in E-commerce Marketing or Merchandising role
- Diploma in Marketing or equivalent field
- Experience with E-commerce analytics, including running landing pages and multivariate testing
- Keen sense of competitive landscape as it pertains to e-commerce merchandising and customer experience
- Strong understanding and experience with marketing strategies, initiatives and goals
- Demonstrated creative thinking and a strategic approach
- Strong analytical skills to produce dashboard, hindsight, reviews to report on the performance of content, messaging and campaigns
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