Vp of Marketing

**We're Osome** - an international fintech startup making the lives of entrepreneurs easier. We help thousands of businesses kick admin, accounting and bookkeeping out of their day-to-day, so they can spend more time on what's important to them. We've developed a unique solution that combines SaaS with a human-in-the-loop approach to provide full-fledged services in real-time.

We're experiencing tremendous growth in both clients and team members. We have over 500 people in our global offices. We're looking for more bright minds who'd love to change the world by solving complex problems.

**About the role**:
As the VP of Marketing, you'll work closely with the leadership team to drive our marketing strategies, build brand awareness, develop a differentiated positioning, and engineer a high-quality demand pipeline.

As a critical contributor to our company's direction and growth, you'll report directly to the CEO and oversee marketing strategy, e-commerce strategy, and marketing operations.

We currently operate in three markets: Singapore, Hong Kong, UK. You will ensure that Osome continues to grow in these markets and enter new ones.

Your ability to effectively reach, engage and communicate Osome's unique value proposition to our target customer segments, establish thought leadership, and drive demand, is crucial to success in this role.

You are an excellent communicator, exceptionally creative, and consistently generate innovative ideas while navigating growth challenges. In addition, your track record demonstrates outstanding results within international tech companies and you are able to quickly grasp the complexities surrounding our products, services and customer expectations.

**Responsibilities** (how we will measure success)
- Lead Osome's global Marketing strategy to achieve rapid and sustainable growth.
- Drive revenue through e-commerce initiatives and partnership marketing.
- Develop and execute a practical marketing roadmap that drives awareness and generates demand.
- Own messaging and competitive differentiation, positioning Osome's unique value proposition across our markets.
- Build the Osome brand globally through PR and comms.
- Foster alignment with company goals by engaging with all areas of the business.
- Inspire and motivate the Global Marketing team, elevating their performance to new heights.
- Cultivate a culture of testing and learning to continuously improve marketing campaigns
- Collaborate with internal stakeholders in product and sales to strategically plan, create, and launch compelling campaigns and stories tailored to resonate with our target audiences.
- Embrace a customer-centric mindset, putting customer needs at the forefront.

**Who you are**:

- Experience in a multinational / global tech company
- Strong background in digital marketing
- Proven track record in scaling up marketing and e-commerce efforts in fast-growing companies
- Expertise in building a global brand through PR, Comms & Creative strategies
- Experience in hiring and leading high-performing marketing teams
- Established work experience as a VP of Marketing, Chief Marketing Officer, or a similar senior role within tech organisations.
- Expert knowledge of go-to-market and product-led growth strategies.
- Prior experiences business development and partner marketing in the tech industry is a plus
- Strong analytical skills, with the ability to develop and track metrics to measure the effectiveness of marketing campaigns and initiatives
- Exceptional leadership skills, capable of building a dedicated following within the organisation.
- Possess a growth mindset, approaching work with a results-driven approach that emphasises testing, measuring, and iterating.
- Proficient in articulating and championing digital marketing best practices.
- Strategic thinker who can balance immediate needs with long-term direction.
- Experience in the field of accounting solutions would be a plus.

**Our Benefits**:
Osome grows alongside you, but we already have a few perks:
The opportunity to join a goal-driven startup with big ambitions

An open, inclusive working environment, with founders deeply-rooted in the startup space

An agile working model focused on goals and performance

International environment with diverse culture

Competitive remuneration package

Training and professional growth allowance

Generous leave policies including a WFH hybrid working policy

Flexible medical benefits scheme

**Equal Opportunity Statement**

At OSOME, creating a culture where individuals of all backgrounds feel comfortable really matters.