Integrated Media Planner

6 days ago

Singapore HAKUHODO (SINGAPORE) PRIVATE LTD Full time

**Your responsibilities:
As an Integrated Media Planner, you will own the campaign strategy from pre to post buy, have an appreciation of how to complement both online and offline media strategy, supporting key clients in Singapore.

You will be responsible to support the Head of Media in media planning and buying for clients, including:

- Manage client relationships through the campaign life cycle: from requirement gathering and campaign scoping & planning through to execution and reporting
- Engage clients on day-to-day operations, media trend updates and various campaign reports on local/regional levels.
- Develop media strategy, channel/platform recommendations and prepare the detailed media plan
- Working closely with other senior members of the team to create media strategies to achieve the client’s campaign objectives through both offline and online media channels
- Negotiate with media owners for better rates and value adds
- Pre-buys: Due diligence and media/data runs on consumer insights (Target Audience) are fundamental.
- Collaborate with all media owners and internal teams to ensure all deliverables are met/launched on time throughout the campaign duration
- Maintain accurate, accessible and organized documentation
- Interim, end of campaign reporting and reconciliation of final costs for finance billings
- Responsible for the creation and delivery of key presentations for the clients

**Qualifications
Need a driven individual who is not afraid of aggressive deadlines and can work autonomously. Someone who has exceptional attention to detail, coupled with excellent organizational skills. Adept in media measurement (e.g. Impressions, GRPs, Reach), savvy with the media landscape in Singapore (e.g. media partners and their capabilities)
- Minimum 2 years of integrated media experience
- Understand media across multiple channels
- Strong proficiency in Microsoft Excel, Word, and PowerPoint
- Strong written and verbal communication and people skills
- Ability to build strong relationships with clients, suppliers and internal teams
- Exceptional attention to detail with the ability to meet aggressive deadlines
- Ability to operate in line with Manager’s instructions autonomously with little supervision

**Preferred
- 2+ years of Integrated Media Planning experience in an Agency setting
- Proven track record of client management
- Strong project management skills: This means you will be able to organise and prioritise tasks and work under tight timelines and communicate early enough if you need additional support or resources
- Resilient to change and willing to learn new skills
- Stakeholder management skills: You will need to be meticulous, and comfortable handling large datasets and developing sound insights - we will require evidence-based approaches to justify all proposals.

**Your profile**
- Possesses intellectual thinking - has the ability to construct, justify and rationalise ideas, backed by research and data-driven insights for decision-makers.
- Cultural sensitivities are also critical, in a globally diverse landscape - you ought to be able to have clear communication in a respectful manner, taking into consideration Hakuhodo’s philosophy of partnership and _seikatsu-sha _.
- Shows curiosity, initiative and resourcefulness - without having to be told, you will ask the right questions, and seek out answers proactively, in anticipation of having a client-forward solutioning approach.

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