Integrated Media Manager

1 day ago


Singapore Publicis Groupe Singapore Full time

Overview
We are seeking a strategic, analytical, and media-savvy strategy manager to support integrated planning across one of Publicis Media’s regional Travel Retail accounts. The role covers beauty brands, multiple markets, and a highly collaborative client team. You will help translate business and brand objectives into actionable paid media strategies. This role is ideal for someone who enjoys developing end-to-end strategies, is fluent in media planning across both online and offline channels, and thrives in a fast-paced, regional environment. You will be actively involved in campaign planning workstreams and expect to help set the strategic direction for planners across markets.
Key Responsibilities
Lead and manage the day-to-day strategic integrated media planning activities
Build cross-channel plans that connect audience insights, media roles, and funnel-based objectives
Translate business challenges into clear, media-led solutions with actionable recommendations
Regional Planning Workstreams
Help develop planning objectives and strategies that coincide with client’s marketing direction.
Establish and grow client relationships by demonstrating an understanding of industry and client business issues
Should be comfortable working in a hybrid environment as the core planning team which focuses on China is based in Shanghai.
Oversee budget allocation process for all media based on client initiatives and direction
Stakeholder Collaboration
Cross team collaboration to work with the division leads in Strategy, Programmatic, Content, Analytics & Insights and Ad Ops team.
Collaborate with vendors to ensure alignment across media, creative and innovation
Present strategy recommendations with clarity and confidence to internal teams and clients
Support Leads strategic alignment meetings, workshops, and campaign post-mortems
Qualifications
Bachelor’s degree required
4 to 6 years of experience in media strategy or integrated planning roles, ideally on regional or multi-market accounts
Advanced proficiency in Microsoft PowerPoint and Excel, with the ability to build clear presentations and manage structured planning documents
Strong knowledge of both traditional and digital media, with hands-on experience planning across digital media & offline.
Strong grasp of strategic planning tools and approaches, including SWOT, 4Cs, audience segmentation, lift studies, media mix modelling, and full-funnel strategy development
Familiarity with research and planning tools such as GWI, Reach and Experience planners, ADEX and Euromonitor
Ability to turn insights into actionable strategy and frameworks into practical plans
Strong communication and storytelling skills, both verbal and written
Highly organized, proactive, and collaborative mindset
Experience working across APAC markets
Background in travel, retail media, or beauty brands are preferred
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Sales
Industries: Advertising Services
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