Creative Strategist, Singapore, Twitch

2 weeks ago

Singapore Amazon Asia-Pacific Holdings Full time

Job summary

**About Twitch**:
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions.

We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Linkedin, Twitter and on our Blog.

**About the role**:
The mission of the Twitch Brand Partnership Studio is to empower brands to authentically engage live communities.

This mid-level role will work alongside other Creative Strategists, Program Activation Managers, and Creative Producers to create game-changing custom campaigns, pog-worthy live activations, and provocative new content initiatives.

The Creative Strategist will also act as a sherpa for brands hoping to engage with the Twitch audience, gaming industry, and live streaming technology to help drive advertising customers in a meaningful way.

**The role in detail**:
As a Creative Strategist, you will work on large-scale, high profile advertising campaigns for Twitch’s most important brand clients in Southeast Asia and beyond.

The Creative Strategist will concept and pitch inspiring branded content campaigns that translate clients’ goals into compelling content and experiences on Twitch.

Working across a number of advertising verticals (CPG, QSR, FMCG, Gaming, Technology, Finance, Retail, Automotive, etc), you will uncover cultural insights on Twitch, the gaming community, and a Gen-Z audience - and transform insight to ideas by developing strategic brand narratives for brand clients.

You will partner with media agencies, creative agencies, and brand marketers throughout Southeast Asia to attend pitches, brainstorms, and collaborative work sessions to evangelize and educate on behalf of the Twitch service.

Key job responsibilities

You have at least 5 years of combined experience working on a dedicated creative team at an agency, brand, or media platform.

You’re a storyteller at heart, and are able to deliver at a high level in both written and verbal form to clients at a senior level.

You must be familiar with the RFP process, reading between the lines of marketing briefs, clearly defining brand problems, and crafting compelling solutions backed by cultural insights.

You should have an understanding of Twitch, the Influencer space, branded content and the digital advertising landscape.

You will have a portfolio of branded content work, solid creative instincts and high standards for campaign work.

You are comfortable working in a fast-paced environment, juggling multiple projects and collaborating with cross-functional teams across the country.

About the team

You will join a highly skilled cross-functional team who are passionate about content innovation. We work collaboratively, with respect and inclusivity, to achieve excellent client and audience outcomes.

Creative agency, In-House Publisher/Brand creative experience.

Passion for Twitch, gaming, and/or esports.

You have your hand on the pulse of local culture across South-East Asia and beyond.

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