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Digital Campaign Specialist

2 weeks ago

Singapore Twitch Full time

**About Us**:
Twitch is the world's biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It's where millions of people come together to chat, interact, and make their own entertainment.

We're about community, inside and out. You'll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We're on a quest to empower live communities, so if this sounds good to you, see what we're up to on LinkedIn and Twitter, get interviewing tips on Instagram, and discover projects we're solving on our Blog.

**About the Role**:
You will be part of the APAC marketing team based in Singapore and will work closely with local teams across APAC, and collaborate with teams in EMEA and North America. The scope of the role is predominantly focused on owned media in APAC, specifically CRM and House Ads, but you will also help bring campaigns to market that delight millions of viewers and creators on Twitch across APAC.

Make an impact with your work and #bleedpurple with us

**You Will**:

- Conceptualize and implement the strategy of a best-in-class lifecycle and CRM strategy, test plan, and measurement across channels.
- Build and maintain an APAC wide and Global calendar to keep track of messaging in our markets Conceive, build and deploy tactical one off messaging and campaigns for APAC to support local marketing initiatives
- Constantly test and optimise our messaging, content and tone to ensure our engagement metrics are improving overall
- Leverage data and insights to develop hypothesis about our audience needs

**You Have**:

- 4+ years experience in a CRM function, preferably in the consumer internet space or in a high-velocity, high-growth product / business
- HTML skills and the ability to create templates and modify templates
- Experience with CRM tools and marketing automation (e.g. Salesforce Marketing, Braze, Hubspot)
- Good communication skills and a collaborative spirit, because you love teamwork and appreciate its importance

**Bonus Points**:

- An active Twitch presence. We're partial to folks who genuinely love our product
- Understanding of marketing or digital marketing as a whole

**Perks**:

- Medical Insurance
- Health Screenings
- Life Insurance
- Maternity & Parental Leave
- Paid Time Off
- We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status._

Job ID: TW7443