Digital Campaign Strategist

4 days ago

Singapore beBeeDigital Full time $90,000 - $120,000

The role of a Digital Marketing Specialist is to lead the execution of integrated campaigns that effectively market our digital properties and initiatives. This involves leveraging both digital and social media channels to reach the workforce.

One who excels in this position is analytical, adaptable, and committed to orchestrating best-in-class digital-led campaigns. They constantly seek growth opportunities and relevant strategies to enhance our digital and social media marketing efforts through performance tracking and indicators.

Campaign Strategy & Execution:

Plan and execute multi-channel campaigns to support events, user acquisition, and service adoption. Develop content and assets that align with campaign objectives, working with external agencies. Ensure messaging is optimised for conversion across platforms.

Performance Marketing:

Monitor and optimise campaign performance using tools like Google Analytics and platform insights. Run A/B tests on creatives, landing pages, and audience segments to improve campaign outcomes. Manage budgets to ensure cost-efficiency and ROI. Set up and manage tracking infrastructure including pixels, UTM tagging, and dashboards to monitor user journeys and campaign effectiveness.

Owned Channel Deployment:

Coordinate campaign rollout across owned channels such as eDMs, websites, and social media. Ensure message consistency and asset alignment with campaign objectives. Plan and manage content scheduling to support campaign timelines and outreach goals.

Tracking & Reporting:

Analyse paid and owned channel marketing outcomes to provide insights and data-driven recommendations for improving campaign performance. Prepare monthly performance reports for internal and external stakeholder updates.

To excel in this role, candidates should have more than three years of relevant experience in digital marketing. They must be able to commit to the full contract duration, possess excellent verbal and written communications skills, and demonstrate ability to create engaging social media posts and assets. Additionally, they should have a good understanding of Google Analytics, Google Ads, Google Tag Manager, and Facebook Ads, as well as be able to work effectively with internal and external teams.

Workforce Singapore promotes the development, competitiveness, inclusiveness, and employability of all levels of the workforce. It helps workers meet their career aspirations and secure quality jobs at different stages of life while addressing the needs of business owners and companies by providing support to enable manpower-lean enterprises to remain competitive.

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