Senior Manager, Loyalty and Marketing

2 weeks ago


Queenstown, Singapore Razer (Asia-Pacific) Pte. Ltd Full time

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is **a place to do great work**, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also **a great place to work,** providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

**Responsibilities**:
We are seeking a strategic and results-driven Senior Manager, Loyalty and Marketing to lead the growth and evolution of Razer’s global loyalty program. This role will oversee the development and execution of end-to-end strategies that strengthen customer retention, drive engagement, and unlock new monetization opportunities through Razer Silver and related loyalty initiatives.

This is a high-impact leadership role for someone ready to transform loyalty into a strategic growth lever across our platform.

phenomenal loyalty program for Razer, and deliver on this initiative. The position requires an

experienced leader who is self-directed, global-minded and digital-centric with a flair for

stakeholder communication and project management.

Partner with the Global Head of Marketing, and other Business Units, and participate in

the development and execution of short-long term plans to propel Razer Gold and Silver

to be one of the top preferred brands for gamers and game partners
- Formulate and implement a strong and robust global loyalty program for Razer Inc. and

our gamers
- Develop the growth and expansion strategy to scale business development, product

development, marketing, partnerships and operations of the program
- Use data and consumer insights to devise effective strategies and loyalty models that

drive towards improving customer lifecycle management to achieve business goals
- Manage the P&L for the program and ensure that economic models and strategies

around earning, redemption and sale of loyalty points are in place
- Create an exceptional customer experience by exploring and implementing system and

operational enhancements, digital solutions, etc.
- Identify strategic inbound and outbound opportunities to drive the adoption,

engagement, and revenues for the program at scale
- Understand the global gaming and digital content landscape to better manage a program tailored for the brand and our target audience
- Manage a team comprising of marketing, product, operations, and business development specialists
- Manage cross-functional stakeholder communications across business units and country markets

8+ years of experience in loyalty or membership program management, or related fields
- Minimum 5 years of proven experience and successful track record in managing a global

team and P&L
- Demonstrate experience with a successful track record in driving program expansion

and operations to achieve user adoption and revenue goals
- Strong analytical skills; capable of devising global strategies and models
- In-depth knowledge of the gaming industry or gamers in general, and understanding of

the digital space is highly advantageous
- Own and maintain an extensive and esteemed partnership network in the gaming, digital

content, payments, or consumer lifestyle industries
- Keen sense and interest in latest digital technology developments, market trends, near
- future trends and web technologies
- Highly organized, self-motivated with an impact-driven mindset to devise effective and

creative solutions
- Highly adaptable to changing environment and business landscape
- Ability to work well in a complex, matrixed environment

**Pre-Requisites**:
**Are you game?



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