Senior Marketing Executive

Main objectives of the role:

To play a key role in the marketing aspects for the MINI brand in Singapore and increasing brand and product awareness through developing strategies that match customer / prospects requirements to ensure increased existing customer loyalty and attract conquest customers

Job responsibilities:

Supporting role in establishing the marketing strategy for the dealership

• Support development of a consistent marketing strategy and plan based on agreed target audience with Brand Principal and Dealership Management
• Ensure action plans are implemented to achieve short- and long-term marketing objectives
• Conduct SWOT analysis of dealership marketing activities
• Conduct strategic reviews and amend objectives/approaches as required

Observing the market and assisting in marketing activities/campaigns

• Support and execute marketing initiatives and events (annual and ad hoc)
• Coordinate potential marketing and sponsorship opportunities across departments
• Liaise with agencies and vendors for development, production, and post-campaign/event reports (collaterals, webpages, materials)
• Ensure marketing communications comply with MINI CI and Brand Principal approvals
• Coordinate with BMW and MINI brand departments on brand/product events
• Analyse competitor activities and campaigns
• Stay updated on consumer/industry trends, marketing landscape, and MINI product knowledge

Operational management and inventory control

• Monitor marketing spend and invoicing against allocated budget
• Ensure timely submission of post-campaign/event reports to Brand Principal and Management
• Manage and update dealership marketing collaterals
• Oversee stock inventory of marketing merchandise

Contact point for internal and external partners

• Coordinate all marketing matters with internal/external stakeholders
• Work with agencies and vendors on development, production, and post-campaign/event reporting of CRM collaterals, webpages, and materials

Public relations initiatives and activities

• Assist in press-related topics and activities
• Coordinate media test drives and consolidate news clippings

Qualifications

• Degree or equivalent in Marketing, Business or any related field
• Proficient in Microsoft Office (Word, Excel, PowerPoint)
• Proficient in Adobe Photoshop, Illustrator is a plus
• Possess a valid Class 3 /3A driving license
• Passion in the MINI brand.

Professional experience

• At least 2 year(s) of working experience in related field
• Excellent interpersonal, communication and presentation skills
• Meticulous and well-organised with the ability to multitask

The ideal candidate should demonstrate efficiency and proven capability in the following areas:

1. Digital Marketing

2. Strong knowledge of social media platforms, SEO/SEM, and Google Analytics.

3. Experience in managing paid digital campaigns (Facebook, Instagram, LinkedIn, Google Ads).
4. Ability to analyse digital metrics and optimise campaign performance.

5. Creative Marketing

6. Skilled in content creation (copywriting, graphics, video assets) for multi-channel campaigns.

7. Familiarity with creative tools (e.g., Adobe Creative Suite, Canva, or similar).
8. Ability to conceptualise and execute brand-building initiatives with a strong eye for design and storytelling.

9. Event Management

10. Hands-on experience in planning, organising, and executing marketing events, roadshows, or product launches.

11. Strong vendor management and coordination skills.
12. Capable of handling budgets, logistics, and post-event evaluations.

13. General Competencies

14. Excellent project management and multitasking abilities.

15. Strong communication and stakeholder engagement skills.
16. Ability to work independently as well as part of a team in a fast-paced environment.