Product Marketing Analyst/specialist

6 days ago

Singapore LGA TELECOM PTE LTD Full time

As a Product Marketing Analyst/Specialist, you will be responsible to facilitate and manage multiple product lines and execution of go-to-market strategies across multiple market segments and develop marketing materials to enhance product line and brand image.

**Key Responsibilities**
- Understand connectivity, security & compute market, conditions, addressable space and recommend strategies for segment, verticals, regulatory conditions, etc.
- Design pricing strategies, promotions, programs to drive solution sales, product sales, vertical sales & segment sales
- Engage upstream SIs (e.g. solution resellers, strategic partners), product manufacturers (e.g. connectivity, security & compute manufacturers), service provider wholesale teams (e.g. Singtel, Starhub, M1) for costs, solution bundles, promotions, funding, margins, lead times, support etc.
- Develop, coordinate and support the sales and marketing effort for each product portfolio from launch to product end of life
- Monitor market trends, research segment markets and competitors’ activities to derive insights and identify opportunities that drive business successes
- Plan and execute product training and updates to sales and other internal stakeholders
- Collaborate and work closely with sales and marketing teams to identify and capitalize on opportunities to strengthen the product positioning in existing and new markets
- Update, measure and report performance of all inbound and outbound marketing leads and campaigns

**Requirements**:

- Minimum Degree in Marketing, Communications, Business, or related disciplines with 3 years of relevant working experience and at least 1 year in IT industry preferred
- Possess good communication skills with the ability to articulate and present solution service with all levels of staff
- Result-oriented with the ability to work independently, self-starter/self-motivated
- Possess strong business acumen
- Must be able to demonstrate the ability to work & collaborate effectively with a team in an agile environment
- Ability to develop and execute marketing strategies and campaigns and effectively communicate recommendations to improve performance
- Strong analytical skills and data-driven thinking.

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