Director, Consumer Insights

8 hours ago


Singapore NielsenIQ Full time

**Job Description**:
**ABOUT THIS JOB**

At NielsenIQ, our obsession in helping our clients to grow through a comprehensive understanding of consumer behavior leveraging on the ongoing innovation in technology is what motivates us. Our work helps our clients set growth strategies and determines what products or services you ultimately see in the market and how our clients drive their marketing and trade strategies.

The Director will lead a dynamic team of 4~6 junior and mid-level researchers (comprising Managers/Senior Managers and Senior Executives / Executive/s) to manage and execute market research studies for our local and global clients.

He/she should be recognized having an expertise in Quantitative and/ or Qualitative Consumer Insights with strong market research technical skills, well-versed and hands-on experience across all research solutions and statistical modelling techniques including Brand equity/ Health studies, U&A studies, Segmentation, Concept/product tests, Customer Experience and Satisfaction studies.

**RESPONSIBILITIES**

As a Director, Consumer Insights team, your responsibilities and key expectations will include

Insights Delivery:

- Review and finalized draft designs (i.e. questionnaires, analytic plans, reports, presentations) prepared by team members.
- Translate data to insights, create compelling stories and powerful synthesis of findings to drive high impact business decisions through insightful and actionable recommendations.
- Actively drive issue-based analyses, build effective analytical presentations and consultative storytelling to clients and present to the clients including C-suite management in a straight-forward way.

Client Management:

- Provide ideas and thoughtful insights into new ideas and initiatives for clients, showing competency, mastery and consultative influential skill.
- Develop and maintain open-channel communication with top-level clients to create and foster business opportunities.
- Lead and promote strategic conversations and meetings with clients, which result in traceable CI business opportunities
- Further foster strategic clients’ relationship with aim to provide impactful solutions to clients’ business issues.
- Drive overall client satisfaction to achieve high Net Promoter Score (NPS) and a high performing team environment.

Team Management
- Inspiring the team and building good team culture with active engagement in driving team spirit.
- Actively seek opportunities to create team diversity in background, opinion, and mindset.
- Establish an open culture in which team members are challenged but treated with respect and rewarded as appropriate.
- Good team resource management leading to on time delivery & meeting quality expectations.
- Assess, manage and develop talents including setting PPR objectives and provide on-going performance feedback.

Business Focus
- Be accountable for the team's financial KPIs (revenue and margin commitment); continuously monitor actual versus budgeted performance and make interventions if needed.
- Drives and grows NielsenIQ business in revenue and margin (for repeat clients).
- Fluency in financial processes, compliance with NielsenIQ financial strategy and KPIs.
- Drive company initiatives and reinforce key messages within the team.
- Be current with latest developments in market research and constantly suggest refinements to current processes and approaches.

**ABOUT YOU**

As a Director and reporting to the Consumer Insights Leader in Singapore, you will be the driving force in delivering our best in class analytics and laying the foundations for future business growth. We will arm you with the best in market capabilities as well as access to our full range of data and analytics solutions. Whilst we love surveys, we also have plenty of other data to quench your curiosity and wow your clients.

**QUALIFICATIONS**
- Bachelor’s degree in Business, Marketing, Social Sciences or related fields
- Minimum 8 years of market research experience (Agency side preferred).
- Experience managing people/team (minimum 3 years).
- Experience in managing a high volume of complex quantitative research studies under tight budgets and schedules.
- Experience analyzing a broad array of data types (e.g. qualitative research, secondary research, social intelligence) with a focus on quantitative research data.
- Proven track record to positively impact client outcomes and ability to influence clients.
- Excellent verbal and written communication skills including presenting to C-Suite clients.
- Intellectually curious, critical thinkers and impact driven.
- Can-do attitude, with a reputation for providing clarity and creating positive energy.
- Highly collaborative, open to novel ideas and can build strong relationships with external clients and internal business partners.

Additional Information

**Our Benefits**
- Flexible working environment
- Health insurance
- Parental leave
- Life assurance

**About NielsenIQ**

Niel



  • Singapore NielsenIQ Full time

    Job Description **ABOUT THIS JOB** At NielsenIQ, our obsession in helping our clients to grow through a comprehensive understanding of consumer behavior is what motivates us. Leveraging on the ongoing innovation in technology, our work includes, but not limited to, helping our clients set growth strategies, determining what products or services ultimately...


  • Singapore NielsenIQ Full time

    **Job Description**: Your responsibilities and key expectations will include: - Possess the ability to recruit, lead, develop and engage a high-performing team of Consumer Insights experts for our Singapore market with a strategic vision to steer the business direction and team. “Build the bench” and do the succession planning for the critical roles in...


  • Singapore REMOTE TECH SINGAPORE PTE. LTD. Full time

    **Job overview**: We are looking for a talented senior product manager to work with our partner and help grow consumer research and survey-based product offerings. This role reports directly into the Director of Product. **Responsibilities and Duties**: - Own the overall success of consumer research products from a client and business perspective; - Create...


  • Singapore NielsenIQ Full time

    **Job Description**: **ABOUT THIS JOB** At NielsenIQ, our obsession in helping our clients to grow through a comprehensive understanding of consumer behavior leveraging on the ongoing innovation in technology is what motivates us. Our work helps our clients set growth strategies and determines what products or services you ultimately see in the market and...


  • Singapore NielsenIQ Full time

    **Job Description**: At NIQ we are committed to helping our clients grow through a comprehensive understanding of consumer behavior and leveraging on ongoing innovations in technology. Our work helps our clients set growth strategies and determines what products or services are ultimately seen in the market and how our clients drive their marketing and trade...


  • Singapore 3M Full time

    Job Description: 3M’s Consumer Business Group is seeking a regional Consumer Insights Manager to join the APAC Marketing Centre, Consumer Business Group (CBG), to be a key member the function. This position will be responsible for planning and managing consumer research focused on delivering insights-based direction to the business for operational...


  • Singapore MIDEA ELECTRIC TRADING (SINGAPORE) CO. PTE. LTD. Full time

    **Summary** This role will be based in Midea Group's APAC HQ office in Singapore. The incumbent is expected to uncover insights that will empower the business units with their business decisions, primarily in improving customer experience and product development. The incumbent will be responsible for building deep consumer and category understanding in...


  • Singapore AirBnB Full time

    Airbnb is a mission-driven company dedicated to helping create a world where anyone can belong anywhere. It takes a unified team committed to our core values to achieve this goal. Airbnb's various functions embody the company's innovative spirit and our fast-moving team is committed to leading as a 21st century company. **About Role** Airbnb is looking for...


  • Singapore Nestle Operational Services Worldwide SA Full time $120,000 - $240,000 per year

    Position SnapshotNestlé Purina PetcareChangi Business Park, Singapore8+ years of experiencePosition SummaryAt Nestlé Purina Petcare, we are passionately committed to enriching lives of pets and the people who love them. Our dedication to pets, and their owners, directs everything we do, every day, everywhere. Today, Nestlé Purina Petcare is one of the...

  • Insights Director

    1 week ago


    Singapore French Chamber of Commerce in Singapore, The Full time

    On behalf of one of its clients, an innovative applied behavioral science-based research agency, the French Chamber of Commerce is looking for an **_Insights Director. - ** The hiring company is an innovative applied behavioral science-based research agency offering insight & consultancy to the world’s largest and most respected Consumer Products Goods...